Job Description
Senior Demand Generation Manager
REMOTE
MARKETING
FULL TIME
Restaurant365 is a young SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” … and we want that for you too!
In 2019 Restaurant365 closed $88 million in Series C funding, bringing the total minority investment by Bessemer Venture Partners, ICONIQ Capital, and Tiger Global Management to $140 million, to support the company’s vision of providing the best technology to the restaurant industry. As recently as June of 2021, Restaurant365 announced the acquisition of Compeat, a well-known provider of restaurant back office, workforce, and business intelligence software. Adding Compeat’s feature-rich products advances Restaurant365 further on the journey toward our goal of providing restaurant operators with a powerful tool that simplifies their lives and increases their profits. Serent Capital was added to our investor list as a result of this transaction.
Our diverse portfolio of clients includes well-known nationwide franchises as well as your favorite local spot. From fine dining to fast-casual…R365 does it all!
*Please note, this position can be based in Irvine, CA, Austin, TX, or remote
Reporting to R365’s Director, Demand Generation, the Senior Manager, Demand Generation will lead a team responsible for implementing successful digital marketing programs, account-based marketing, third party advertising, and content syndication efforts to drive more net new opportunities for our sales team.
How you’ll add value:
- Create and Execute Digital Marketing Campaigns: Responsible for ideation, execution, and reporting for all paid media campaigns including Google, Bing, LinkedIn,
- Facebook, Instagram YouTube, TikTok, and other digital channels
- Growth Experiments: Implement a process to ideate, prioritize, and execute ongoing growth experiments with the goal of both discovering new tactics and optimizing existing programs.
- Conversion Rate Optimization: Become the marketing expert on the marketing and sales funnel, keep track of conversion rates between stages, and launch CRO experiments to drive more MQLs more efficiently
- Strategize, execute, and optimize an ABM strategy: develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and executing
- ABM Technology Management: Work closely with marketing ops and business ops to support and implement high-performance ABM marketing tools and integrations
- Lead Acquisition and Nurturing: Develop strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all channels including email, webinars, paid programs, content syndication, and virtual events
- Cross Functional Collaboration: Become the go-to growth expert with stakeholders from sales, product, and partnerships and proactively partner with our sales team to ensure seamless interactions for prospects after marketing hands off leads to sales
- Other duties as assigned
What you’ll need to be successful in this role:
- Experience: 6+ years of marketing experience, particularly in a demand generation or growth related role at a B2B SaaS company
- Digital Marketing Experience: Expert level skills and strategy running and optimizing paid search and digital marketing campaigns (Google, Bing, LinkedIn, Instagram, Facebook, YouTube, TikTok, etc.) to drive new marketing qualified leads and accounts to the sales team
- Organization & planning: Proficient at building a scalable process to organize demand generation campaigns across multiple channels
- Commitment: Always follow through on executing experiments with cross-functional stakeholders
- Analytical skills: Able to evaluate results of experiments and determine appropriate action
- Creativity/innovation: Constantly thinking of new ideas to test
- Communication: Communicate experiment results and recommendations to stakeholders
- Flexibility: Able to change directions quickly according to results of experiments
- Stakeholder management: Excellent at communicating and partnering with senior leadership and stakeholders at all levels across the organization
R365 Team Member Benefits & Perks
- Competitive compensation package
- Ability to work remote or hybrid
- Comprehensive medical benefits
- 401k + matching
- Equity Option Grant
- Unlimited PTO + Company holidays
- Wellness initiatives
- Philanthropy events
Why join our amazing team?
- We’re a community that prides itself in creating innovative solutions and producing quality work
- Our product is the secret ingredient that makes a real difference to restaurants nationwide
- The open concept work environment that we’ve created is causal, collaborative, and cultivates communication
