Job Description
Sr. Corporate Marketing Manager at Birdeye – Apply now!
Marketing
Full-time
REMOTE
Description
Why Birdeye?
Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights – and from acting upon them in real time.
This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.
Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley – Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab – and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com
What You’ll Do
The Sr Corporate Marketing Manager will be responsible for managing all aspects of Birdeye’s global public relations, corporate reputation, and organic social media strategy/execution.
Responsibilities
- Develop and execute a strategic PR and social media initiatives to ensure alignment with business strategy and key corporate goals
- Act as Birdeye’s official press representative, handling all media inquiries, providing clear responses that speak to the brand on behalf of key spokespeople
- Plan, budget, and implement PR and social media initiatives ensuring all compliance and regulatory standards are met
- Prepare press releases and other content (e.g. responses, statements, bylined articles, Q&As, OpEds, factsheets, etc.) in line with the corporate vision
- Drive brand awareness, engage our communities, and support the Birdeye story on social channels. This includes, but is not limited to, generating new sales leads, increasing customer retention and engagement, and fueling online conversations supporting the brand vision narrative.
- Define measurements to evaluate PR and social media activities in order to continuously improve the plan’s effectiveness in driving brand consideration and new client acquisition/retention.
- Collate and analyze media coverage, providing regular feedback on ROI and measuring against specified PR and social media objectives
- Monitor competitor PR activities and keep abreast of industry trends and regulatory changes and proactively pitch media story ideas to target media, and where appropriate, materials in response
Requirements
- Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
- 6+ years experience of leading public relations and social media teams at B2B-focused companies. Agency experience would be a plus.
- 3+ years of experience in a SaaS-based B2B environment
- Experience leading small teams would be a plus.
- Excellent writing skills and ability to translate narratives into different formats (from story pitches to presentations).
- Experience in managing significant media and analyst partnerships and other third parties, PR and social media budgets, and driving significant brand visibility and traffic growth.
- Solid working knowledge of current PR and social software tools and Internet technologies and aptitude to learn, understand and apply new technologies.
- Excellent media relationships with B2B and technology media.
- Proven record of pitching and placing proactive media stories and reactively managing press inquiries across consumer and technology media.
Why You’ll Join Us
At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our sleeves and get work done.
Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.
Benefits
- 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
- Flexible PTO
- 401(k) with company match
- Flexible work from home options available
- Maternity & Paternity Leave
- Employee Resource Groups – network with like-minded “Birds”
- Abundant opportunities that come with a dynamic and fast-growing organization!
