About the Role
Senior Copywriter
Remote
Sales, Marketing
Full time
United States
Description
Job Summary:
The Senior Copywriter/Editor will lead the development of editorial standards and writing guidelines for all of REE Medical’s narrative content. This role is responsible for crafting compelling copy for websites, email campaigns, social media, paid media, and marketing materials while maintaining brand voice consistency and ensuring all content aligns with the company’s broader marketing strategies. This role requires a research-motivated, and detail-oriented writer with the ability to adapt to the varying needs of REE Medical. You are the first impression online; we want a person who understands how to make it count!
What is expected in this role:
- Serving as the key written word or copy brand expert for REE Medical content.
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- This means you are the owner of all copywriting at REE, writing engaging, persuasive, and well-researched original copy for our website, landing pages, email campaigns, social media, paid media, sales materials, scripts, case studies, profile personas, and marketing communications, and more. Meaning you are developing and managing our brand writing guidelines across the organization.
- This means you partner with SEO specialists ensuring all copy is optimized for search engines and contributes to organic traffic increases.
- This also means you are working with the Senior Brand Manager and Compliance ensuring a consistent brand voice on all marketing materials, while maintaining legal compliance requirements where needed.
- This also means you partner with our Marketing Manager and other team members ensuring copy aligns with paid search and display advertising efforts, while understanding how the written word can persuade clicks on social media and are able to adjust per the audience tone and focus across the different platforms.
- Serving as the main editor of REE Medical copy. Establishing and maintaining the tone, style, and all editorial standards for written content across REE.
- This means you support cross-functionally when necessary to ensure the guidelines are followed in any marketing or internal communications.
- This also means you are our expert in customer tone and translator across REE ensuring our scripts or other customer touch points meet all compliance and marketing guidelines.
- This also means we are delivering high quality work that meets expectations for timeliness, accuracy and completeness.
- Supporting the Marketing Manager and Senior Brand Manager in creating a cohesive and impactful content strategy, ensuring engagement and retention of clients, across all platforms.
- This means you are assisting in other aspects of the creative or research processes to create cohesive, accurate content.
How success is measured in this role:
- Consistent application of brand tone and style across all written materials.
- Increased engagement and conversions due to compelling and optimized copy.
- Adherence to deadlines and timely delivery of high-quality content across teams.
- Positive collaboration and feedback from internal teams on the quality of copy and its impact on business goals.
Requirements
What you need in this role to be successful:
- 5+ years of copywriting and editing experience, ideally representing a B2C Service Focused Brand with both short- and long-form writing.
- This means you have used your skills in Copywriting, Proofreading/editing, Creative writing, Internal communications, External communications, Branding, Creative ideation, and Executive communications within a professional employer setting with proven results in ROI or Click throughs.
- This means you have demonstrated the ability to communicate, present and influence brand design strategy decisions credibly and effectively at all levels of the organization in your career.
- This means you have the ability to provide industry/category and consumer insights to help guide and influence effective copy and design development.
- This also means you can think in campaign-oriented ways. How do things connect? You’re able to think through a long-term and cross-platform conversation with customers.
- Finally, this means you can provide proof of your work through a portfolio of past work you can share or showcase personal projects for review.
- Skilled at developing copy concepts/content for multiple channels, including digital and print where you excel at breaking complex topics into content that the average reader can understand and engage with.
- A strong proficiency in SEO expertise conducting thorough keyword research, optimizing online copy to increase conversion rates and improve user engagement, while monitoring the performance of organic copy, and identifying opportunities for growth.
- Excellent analytical, project management, and problem-solving abilities, capable of handling multiple priorities in a fast-paced environment with an eye for continuous improvement and operational efficiency.
- Ability to think strategically while still maintaining a detail-oriented, self-motivated, and well-organized mindset.
- Exceptional attention to detail.
- Effective interpersonal and communication skills for cross-department collaboration.
- Highly organized, have multi-tasking skills, and efficient in ambiguous situations.
- Proactive thinking, consistently foreseeing and preparing for forthcoming challenges or opportunities.
- Experience in start-up or early-stage environments with little or no defined infrastructure or processes.
- Track record of working in a fast-paced, fluid environment.
- Ability and empathy to relate to all levels of the organization.
- Analytical and problem-solving orientation.
- Bachelor’s degree in English, Journalism, Creative Writing, Communications, Marketing, or other relevant fields required. An additional 2+ plus years of experience can be considered in lieu of degree requirement.