Job Description
Senior Content Writer and Editor
at AffiniPay
Remote – US
Hi, Were AffiniPay!
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and project management software, AffiniPays tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000s fastest growing companies in the U.S. for 11 years in a row, and as a result, our teams continue to grow as well!
The Senior Content Writer and Editor will create compelling emails, gated assets (such as e-books and guides), blog articles, video scripts, ad copy, and web copy. They will ideate new content for campaigns, brand awareness efforts, and demand generation needsand turn those ideas into reality.
The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity and collaboration, strong editing chops, and the ability to use data-driven insights to develop better material.
Your Day to Day:
- Lead brainstorming and development of short- and long-form content for new and existing customers across brands
- Proofread, fact-check, and revise content generated by colleagues
- Identify and resolve gaps in existing content
- Collaborate with the content team, as well as various sales and marketing teams, to discuss customers needs, identify in-demand content topics, and brainstorm innovative content ideas
- Pitch strategic ideas to internal and external stakeholders and incorporate their feedback
- Monitor metrics related to our content, such as conversion rates, and make changes as needed
- Assist in the development of brand personas and appropriate messaging with the content team manager and campaign managers
- Manage projects proactively and efficiently to hit deadlines
- Coach newer members of the content team on brand messaging, internal best practices, and data-driven writing and editing strategies
- Create and maintain reference documentation, e.g., brand messaging documents
About You:
- Bachelors degree in English, Journalism, or a related field or equivalent experience
- Minimum of 5 years of experience writing for a B2B audience
- Excellent writing and editing skills across a variety of mediums, including those mentioned above
- Knowledge of digital marketing tactics, including email marketing and web analytics
- The ability to communicate and collaborate effectively and empathetically; a true team player
- A track record of creative ideation
- Strong attention to detail
- Dedication to consistently meeting tight deadlines
- Experience writing for the legal, fintech, and/or technology industries a plus