About the Role
Sr. Channel Marketing Specialist (Retirement & Financial Services)
locations
Work From Home, USA
time type
Full time
job requisition id
R20056628
Job Family
Marketing – General
About Us
At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.
Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.
Who We Are
We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.
Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.
We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.
What We Do
Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.
Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group servingapproximately 23.9 million customersworldwide.* For more information, visittransamerica.com.
Job Description Summary
Execute cross-functional organic and paid media campaigns to support Transamerica’s products and services including annuities, life insurance, mutual funds, employee benefits and retirement.
Job Description
Responsibilities
- Manage the development and execution of digital and promotional campaigns across multiple paid and organic media channels including display, social media, and search.
- Collaborate with cross-functional partners in the development of end-to-end customer journeys to ensure cohesive messaging and customer experience.
- Analyze market trends and audience insights to help define goals and key performance indicators.
- Assist in the tracking of campaign performance, evaluating program effectiveness and optimizations using qualitative and quantitative methods.
- Ensure adherence to established processes and workflows related to creative and media execution, identify and recommend new processes and workflows as needed.
- Collaborate with cross-functional leaders to ensure delivery of engaging content, advertising and operational excellence.
- Serve as an internal escalation point for campaign related issues.
- Stay updated on industry trends, emerging technologies and best practices.
Qualifications
- Bachelor’s degree in marketing, business, communications, or equivalent experience
- Five years of experience in marketing communications, digital marketing or project management
- Experience developing and executing digital campaigns, marketing programs and complex projects
- Thorough understanding of traditional and digital media platforms including SEO, PPC and social media.
- Sharp project management, communication, and writing skills — able to bring clarity and action to keep work moving forward with many stakeholders
- Strong analytical skills with experience in tools that that track digital media performance across various channels
- Creative thinker
- Excellent communication and relationship building skills
- Organizational skills and the ability to manage multiple projects in a fast-paced environment
Preferred Qualifications
- Experience with change management
- Familiarity with content management, workflow and other marketing tools such as Workfront, BrandFolder, Google Analytics, Emplifi
- Financial services industry experience