Job Description
Senior Campaign Manager (Remote)
Job LocationsUS-Remote
Position Type full time
ID 2023-4144
Category
Marketing
Overview
We are seeking a Senior Campaign Manager (Remote) to partner with Customer Account Managers, Product Marketing, and the GM to drive leads for upsell and conversion goals. The Senior Campaign Manager will understand the sales targets and funnel to drive strategy and craft an omni-channel marketing plan designed to fill the pipeline.
Responsibilities & Qualifications
Position Summary
As Senior Campaign Manager, you are responsible for helping to develop, oversee, and deploy a pipeline-generating machine for our K-12 education products. This is a vital role in partnering with Customer Account Managers, Product Marketing, and the GM to drive leads for upsell and conversion goals. The Senior Campaign Manager will understand the sales targets and funnel to drive strategy and craft an omni-channel marketing plan designed to fill the pipeline.
The individual will work closely with the rest of the marketing organization on execution as well as with leadership from across the business. You will play a vital role in execution and market positioning across a broad range of marketing activities and tactics – email marketing, thought leadership, social media, digital advertising, and compelling digital experiences. Successful candidates will have B2B marketing experience, strong email writing skills, team management and development expertise, and relative knowledge within the nonprofit space.
A Day in the Life
- Partner with Customer Account Management, Product Marketing and K-12 leadership to build and execute a comprehensive, integrated marketing plan to achieve leads and bookings. In order to drive quality leads, you will plan campaigns, set KPIs, help define messaging, educate internal stakeholders and report results with key learnings in a variety of forums, including frequent Leadership Team reviews.
- Create and deploy a broad range of marketing programs using tactics like email marketing, content creation and webinars. You will be encouraged to try new things and be supported in your efforts by your leaders, top notch content writers, digital experts and design gurus.
- Build and send campaigns through HubSpot (or a similar marketing automation tool).
- Collaborate with others on the team to ensure the right customers are targeted for each campaign and our story is timely according to the selling season. Product innovation and enhancements are frequent, and you’ll communicate those to build excitement and drive upsell.
- Maintain up-to-date knowledge of demand generation trends, best practices, and technologies to identify new opportunities. You will manage your budget and make recommendations on how programs can be deployed to drive higher returns.
- Develop insights and recommendations to continuously improve program effectiveness; Brainstorm and implement creative, innovative, and maybe even crazy demand gen ideas.
- We operate in a fun, fast-paced work environment, and there are many opportunities to grow your career within the organization.
We are looking for someone who brings
- Minimum 5-7 years of experience, 3+ years in B2B marketing or SaaS software
- Bachelor’s degree or equivalent experience preferred
- Broad B2B customer marketing experience
- Well-versed in the importance of customer growth, engagement, and retention, embrace collaboration, and strive for quantifiable results that help the business succeed.
- Experience in managing and growing a team
- Familiarity with digital advertising tools and practices
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Experience working with marketing automation tools (Hubspot– a plus)
- Familiarity using project management tools (Asana – a plus)
- Experience marketing to, working with, or working in nonprofit organizations/the nonprofit space preferred