Job Description
Title: Senior Brand Manager
Location: Remote (United States)
Our Company:
At Cerebral, we’re on a mission to democratize access to high-quality mental health care for all. We believe that everyone everywhere deserves to get the care they need, and are striving to make care convenient and accessible, while tackling the stigmas that surround mental illness.
Since launching in January of 2020, Cerebral has scaled to provide mental health services to more than 700,000 people in all fifty US states. With support from investors like SoftBank, Silver Lake, Access Industries, Bill Ackman, WestCap, and others, and impactful leaders like you, we’ll continue to democratize mental health care and double down on clinical quality and deliver exceptional client outcomes for years to come. With a heavy focus on clinical quality and safety in all that we do, we’ve accomplished excellent outcomes for hundreds of thousands of clients:
- 82% of clients report an improvement in their anxiety symptoms after using Cerebral.
- 75% of clients who report improvement in their depression see improvement within 60 days.
- 50% of clients who initially report suicidal ideation no longer harbor suicidal thoughts after treatment with Cerebral.
This is just the beginning for Cerebral, and we won’t stop building, growing, and iterating until everyone, everywhere can access high-quality, evidence-based mental health care without high costs and/or long wait times. We’re looking for mission-driven leaders who share these values, and we need your help as we transform access to high-quality mental health care in the United States and beyond.
The Role:
Cerebral is seeking a highly skilled and experienced Senior Brand Manager to join our team. As a Senior Brand Manager at Cerebral, you will play a crucial role in shaping and strengthening our brand identity, while ensuring its consistency and effectiveness across all channels. You will drive our organic social strategy, PR strategy, partnership strategy, influencer strategy, and other brand awareness strategies. Additionally, you will be the voice of the consumer delivering customer and category insights. Finally, you will also contribute to the go-to-market strategy for brand marketing initiatives and product launches.
Who you are:
- 5+ years of experience in brand marketing, social, strategic communications, and/or public relations required.
- Bachelor’s degree in communications, marketing or related field equivalent is preferred.
- Proven experience as a Brand Manager or similar role, preferably in the health & wellness, telehealth or the digital healthcare industry.
- Strong strategic thinking and analytical skills with the ability to translate insights into actionable brand strategies.
- Experience directing and collaborating with internal and external partners to translate brand strategies into consumer-facing outputs.
- Experience in developing and managing creative and communications strategy.
- Ability to identify and apply critical consumer insights to brand strategy, with experience applying varying research methodologies (qualitative and quantitative) to the process.
- Experience in PR and media relations, with a track record of securing press coverage and managing media relationships.
- Expertise in developing and executing organic social media strategies across various platforms.
- Proven experience in content creation, with the ability to produce compelling and engaging content across different mediums.
- Captivating storyteller and creative mindset with a keen eye for design and aesthetics.
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
- Culture junkie with a finger on the pulse of cultural moments and social trends.
- Strong believer in Cerebral’s brand vision and values