About the Role
Title: Senior Brand Manager
Location:
- Atlanta, Georgia, USA
- Chicago, Illinois, USA
Job Description:
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Global Payments is looking for a dynamic and experienced Senior Brand Manager. In this this position you will play a pivotal role in shaping and promoting our enterprise brand, ensuring consistent and meaningful messaging across across our business. This role requires a strategic thinker who can manage complex projects and collaborate with various stakeholders.
Key Responsibilities:
Enterprise Brand Liaison / Champion
- Act as the primary brand liaison to business segments, business enablement services and team members across the organization, providing guidance and support to drive brand empowerment
- Enterprise Brand Positioning & Messaging:
- Support the creation and refinement of enterprise-wide brand positioning and messaging to ensure a unified voice..
Governance, Onboarding & Training:
- Lead the development and implementation of brand governance, empowering team members to execute our brand in a consistent, impactful way.
- Design and deliver onboarding and training programs to educate business units and enterprise-wide team members on brand guidelines and best practices.
Marketing Technology Management:
- Own and manage key marketing technology platforms, including Digital Asset Management, Marketing Content Library, online brand guidelines, Google template gallery and teamGP.
- Ensure these platforms are effectively utilized and updated, promoting progressive use cases to support the business
Enterprise Agreements Management:
- Oversee enterprise agreements related to brand assets, including photography and typography licenses, ensuring compliance and optimal use across the organization.
Sports & Stadium Partnership Activation:
- Lead the execution of our Sports and Stadium partnership activation strategies across digital channels
- Own social media activation; creating messaging, managing social calendar and collaborating with internal and external partners
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 8 years experience in brand management, marketing, or a related role.
- Related professional experience including a minimum of 3-4 years experience in a supervisory position.
- Proven track record in developing and executing brand strategies.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
- Experience with marketing technology platforms, including DAM systems and content management tools.
- Passion for sports and entertainment is a plus.