About the Role
Title: Senior Associate, Content and Copywriting
Location: United States
Job Description:
Why Housecall Pro?
Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer:
- A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
Role Overview
As a Senior Associate, Content and Copywriting, you are responsible for crafting compelling, high-quality communications that communicate our brand message and resonate with our audience across the customer journey. You work closely with Marketing and other teams to create content for a variety of channels and formats, including websites, email campaigns, social media, and industry reports. . Your role is critical in ensuring that all written content aligns with our brand voice and effectively supports our marketing strategies. You bring audience empathy, attention to detail, analytical research, and a thoughtful approach to every project, helping to enhance our brand’s presence and effectiveness.
Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.
What you do each day:
- Write clear, engaging, and converting content for all audience touch points across the marketing funnel, including web, video, email, social media, and print
- Collaborate with the content, design teams, and other stakeholders to develop content that aligns with brand guidelines and business objectives
- Edit and proofread copy to ensure it is Pro-focused, free of errors, and meeting the highest quality standards
- Conduct research and interviews to reinforce our positioning and ensure the relevance of content, including quantitative and qualitative measures that help shape decisions about content direction
- Maintain consistency in brand voice and tone across all materials
- Collaborate to develop creative ideas and strategies for campaigns
- Stay up to date on SEO and other content and channel content best practices
- Use data to inform and iterate on content, optimizing for engagement, click-through rates, and conversions.
Qualifications:
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; or equivalent experience
- 2+ years of experience in copywriting or content creation, with a strong portfolio of work (B2B SaaS or service-based business preferred but not required)
What will help you succeed:
- Ability to understand pain points and write audience-focused, benefit-driven copy that balances functionality with emotional engagement
- Expertise in adapting tone and style for different formats and funnel stages.
- Familiarity with SEO principles, storytelling, and content optimization techniques
- Exceptional attention to detail and word economy—with a focus on clear, concise, and compelling narratives.
- Strong at leveraging data / research to define and tweak content approach
- Ability to work independently and manage multiple projects simultaneously
- Proficiency in Google Suite, ChatGPT, Grammarly, and project management tools such as Jira and Asana
- Critical thinking, problem-solving, and initiative
- Figma and Miro experience a plus