Job Description

Title: SEM Performance Marketing Manager II

Location: San Francisco, CA or Remote (Based in the U.S.)

NerdWallet is seeking a highly driven, hands-on Search Engine Marketing (SEM) Performance Marketing Manager. This role will focus on driving revenue growth for the company while supporting NerdWallet’s mission of providing clarity for all of life’s financial decisions. This position will report to a senior marketing lead and directly handle large SEM programs.

Where you can make an impact:

  • Lead and grow our robust SEM campaigns to outstanding levels
  • Collaborate with an experienced team of product, engineering, and data cross-functional partners
  • Work on high impact, user acquisition-focused initiatives related to paid digital marketing, partnerships, and the NerdWallet brand
  • Be the channel authority teams look to as their marketing needs scale
  • Define and drive new funnel acquisition strategies

You are:

  • An original and creative problem solver: You can drive towards independent/creative solutions that go beyond the standard playbook
  • Operational master: You always know how your campaigns, keywords and audiences are performing, and are constantly working to uncover growth opportunities
  • Data driven: You prioritize analytics over instincts when it comes to decision making
  • Strategic: You know how to synthesize data and inputs into important and practical insights and you know what is going to move the needle most
  • Flexible: You easily adjust to constantly evolving needs of a company in hyper-growth mode

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re passionate about the opportunity and willing to learn, we’d love to hear from you.

  • 5+ years relevant SEM work experience leading multi-million dollar budgets
  • Track record of scaling SEM campaigns through consistent bidding strategy evolution, keyword/audience segmentation, ad copy and landing page testing
  • Makes strategic decisions and forecasting projections based on business, driven and macro-level industry insights
  • Collaborates effectively with cross-functional teams to advance complex projects
  • Experience with automation platforms such as SA360, Skai, or MarinOne
  • Advanced Excel skills with SQL / R abilities a bonus
  • Hands on experience with analytics platforms such as Tableau or Looker


  • This role will be based in San Francisco, CA or remote (based in the U.S.).
  • We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

  • Industry-leading medical, dental, and vision health care plans for employees and their dependents
  • Rejuvenation Policy Flexible Time Off + 13 holidays + 4 Mental Health Days Off
  • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
  • Mental health support through
  • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
  • Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
  • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
  • Weekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessions
  • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Have Some Fun! (Nerds are fun, too)

  • Nerd-led group initiatives Intramural Sports, Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
  • Hackathons, Happy Hours, and team events across all teams and departments
  • Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you’re remote!) and our annual Charity Auction

Lifestyle (Be your best self – we’ll take care of the details)

  • Our Nerds love to make an impact by paying it forward Donate to your favorite causes with a company match
  • Work from home equipment stipend and co-working space subsidy
  • Anniversary recognition program choose from different items and experiences
  • Commuting stipend

Plan for your future (And when you retire on your island, remember the little people)

  • 401K with company match
  • Annual Enrichment Stipend for learning and development
  • Be the first to test and benefit from our new financial products and tools
  • Access to Rocket Lawyer for online legal support and resources