About the Role
We are currently recruiting a Search Engine Marketing Manager to join our growing team partnering with best-in-class active lifestyle, spirits and tourism brands.
The SEM Manager will be responsible for the strategy, execution and optimization of paid media marketing strategies on behalf of rygr’s clients. They will partner with rygr’s media and digital operations teams to develop innovative paid search strategies and lead the planning, execution and optimization of these programs.
The position requires the ability to apply detailed knowledge and expertise to actionable insights and recommendations. The successful candidate will have experience managing mid-to-large accounts, either for an agency or in-house, as well as the skills and enthusiasm necessary to be a part of an amazing team.
Responsibilities
- Establish strategy and implement, optimize, and manage budgets for paid search, shopping, display, and YouTube campaigns for direct response retail and tourism
- Develop advanced keyword campaigns and efficient direct response programs for any given client initiative
- Deliver integrated paid search media campaigns with an appreciation for other online and offline channels
- Ensure all paid search campaign billings are up to date and all finance queries are followed up in a timely manner
- Analyze paid search campaign performance against client KPI’s and report on trends and insights to key stakeholders
- Support in any new business pitches and related work as required
- Train/educate other rygr media planners and coordinators and strategies, techniques and trends in paid search
Qualifications
- Bachelor’s Degree
- 2+ years managing digital media campaigns across multiple channels
- Platform certification and previous experience in Google Ads and Google Analytics
Skillset and Expectations
- Comprehensive experience with relevant marketing technology stacks, including but not limited to: Google Analytics and Google Ads – Search Ads, Google Shopping, Google Display Network, and YouTube
- Strong working knowledge of Excel and competency in PowerPoint and Word
- Create and apply strategies across Google Ads campaigns; including audience targeting, placement strategies, brand safety/exclusions, site list development, and non-branded acquisition approaches
- Strong grasp over data analysis and measurement and ability to A/B test and identify opportunities for optimization to hit benchmark KPIs and meet client goals
- Ability to articulate strategic approaches through verbal, written and visual presentations to clients
- Excellent communication skills with an analytical approach to managing data
- Detail-oriented with exceptional critical-thinking and problem-solving abilities
- Able to prioritize, multi-task and work under pressure
- Self-motivated and excited to take on new challenges
- Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
The Extras
- Experience with Microsoft Advertising, Google Merchant Center, Search Ads 360, Google Tag Manager, Google Data Studio, and Amazon Marketing Services
- Knowledge of SEO principals and application
- An entrepreneurial spirit and willingness to roll up your sleeves to get the job done
- Growth mindset with interest in lifelong learning
- A sense of humor and love of the outdoors
- Understanding of rygr’s core values: Integrity, Craft, Empathy, Change, Stewardship