About the Role
Retention Marketing Manager
Job Description
Retention Marketing Manager
The Sage Groups client, the leading food delivery service and more is searching for acontractMarketing Manager focused on retention of specific audiences.
- This marketer will help build the retention marketing strategy and plan for the Underserved Audiences workstream, with a goal to unlock the next wave of New Cx growth by understanding, acquiring, and building value for consumers who don’t use our platform today.
- They will be responsible for launching various owned channel tests (email, push, in app) including implementation and tracking, while communicating relevant updates and plans within marketing (Insights, Brand Marketing, Growth Marketing, and CRM) and outside of marketing (Strategy & Operations, Finance, Product, and Analytics)
Youre excited about this opportunity because you will
- Build/launch complex lifecycle programs across CRM and in-app channels
- Monitor/report on launched tests and existing lifecycle programs
- Work with cross-functional partners to optimize existing programs
- Support external business requests as it pertains to the New Cx cohort
- Build test frameworks for budgeting, campaign tracking, and goal forecasting
- Communicate with these cross-functional partners on the status and progress of initiatives, how the team is tracking towards goals, and proactively identify and flag risks to leadership as well as mitigation strategies.
- Ensure communication of priorities, projects, and results to leadership and the larger team; develops the communication framework and cadence to keep all stakeholders informed, at the right time and place.
You have…
- 3-5 years Consumer focused experience in customer retention, email, or growth
- Deep experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
- Experience working with internal testing platforms
- Prior experience with Braze or similar solutions (i.e. Iterable or Marketo) is required and previous subscription platform exposure is a big plus.
- Excellent verbal, written communication and presentation skills, ability to organize information in a high-level way to communicate key points to partners and internal stakeholders.
- Strong project management experience, including building campaign calendars/trackers, setting DRIs, and following up relentlessly to hit deadlines
- Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action.
- Ability to synthesize data, make data-driven decisions and balance quantitative measurement with an intuition-driven bias to action.