Job Description
Title: Product Marketing Specialist – Remote
Location: United States
GET TO KNOW US
We simplify wellness so you can find everything in one place. Gympass is a corporate wellness platform that connects you to thousands of fitness & wellness partners, all with one simple monthly membership. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 offices around the world. At Gympass, you not only have the opportunity to build a career in a fast-paced global environment – but you’ll make wellbeing universal, so everyone can be happy and healthy.
WHAT MAKES A GYMPASSER?
We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people’s lives. At Gympass, we collaborate, set high achievable goal expectations, and focus on the end result. It’s a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.
THE OPPORTUNITY
Gympass is looking for a passionate and dynamic Product Marketing Analyst to develop compelling messaging, positioning, and GTM strategies that will impact virtually every initiative (and team!) at Gympass.
Product Marketing is a company’s most cross-functional role, this person will work across teams and disciplines (both internally and externally) to uncover value propositions, create messaging, understand personas, and project manage releases from initial ideation all the way through to public launch.
This person’s projects will be some of the company’s most visible initiatives. And will directly influence Product Management, Marketing, Sales, and CS to help them achieve critical goals like: product adoption, marketing pipeline, opportunity conversion, revenue, and client retention.
YOUR IMPACT
- Exceptional Writing: You’ll craft value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, ad copy, emails, sales collateral, videos, blog content, case studies and more!
- Go-to-Market Strategy: You’ll ideate, project manage, and launch GTM programs that align to Gympass’ product roadmap, powers marketing campaigns, and accelerates our sales pipeline to Closed/Won.
- Incredible Storytelling: You’ll educate and inspire confidence with internal/external stakeholders on Gympass’ offerings and the true value behind them.
- Pipeline Acceleration: You’ll align marketing programs with our ICPs (externally) and pipeline (internally) to acquire and move new prospects of all sizes through the sales cycle to closed/won and onto product adoption.
- Customer-Facing: You’ll be the ultimate advocate of Gympass’ various audiences by engaging with customers, prospects, partners, and other external stakeholders.
- Cross-Functional: You’ll work with a diverse and talented team of brand, revenue, content, and technical marketers to create content, build presentations, launch campaigns, and deploy a variety of digital and in-person experiences to fuel pipeline.
WHO YOU ARE
- 3-5 years proven track record of owning and executing product marketing campaigns.
- Solid understanding of digital marketing, growth, search, product management, & people enablement best practices.
- Strong written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
- Unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together.
- Expert project management skills, both with internal and external stakeholders.
- Prefer working in a collaborative, cross-team capacity. This role requires you to work across different functions, departments and organizations.
- Bonus points for marketplace product marketing experience.
WHAT WE OFFER YOU
In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is USD $66,931- $83,400. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program.
We’re a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:
WELLNESS: health, dental, vision, and life insurance