Job Description
Product Marketing Manager, App Growth
- Remote-USA
- Full time
- P742694
About the team
We’re adapting quickly, defining the future of real estate, and need your help to get there! The Product Marketing Team sits at the center of understanding customer and partner needs, and translates those needs to support Zillow’s lines of business’. Whether you’re supporting Zillow Premier Agent, Zillow Home Loans, Zillow Rentals or Zillow’s Site and App, you’ll be working to help shoppers realize their dream of getting into a home they love.
We are passionate about our customers and work cross-functionally to deliver value to our product and business partners. We help ensure that home buyers, sellers, renters and homeowners are able to find their home, while also delivering value to our business partners by empowering them with groundbreaking tools to bring value to their own brands, clients and prospective buyers.
About the role
As a PMM at Zillow, you deeply understand our customers. Armed with this understanding, you’ll partner with our product teams to ensure we build the right solutions that help our customers through one of the most important transactions in their lives, driving our business forward. You will be responsible for growing app usage and retaining our users. You’ll do this through developing coordinated marketing strategies motivated by customer and app ecosystem insights. And you’ll partner with PMs to develop products and roadmaps, craft value propositions, and partner with channel and comms strategy teams, to bring your strategies to life, all while representing them to senior collaborators and working closely with the business to drive impact.
Key Responsibilities:
- Own our app marketing strategy, partnering with Product and Marketing teams to build best-in-class app experiences that drive business results.
- Develop and drive Zillow’s product positioning, value propositions, and messaging frameworks for mobile app experiences.
- Partner with the Insights team to develop relevant research including qualitative and quantitative insights that advise our app platform product roadmaps and business goals.
- Pair first party data and user understanding with macro-environmental research to be the voice of the customer in business, product, and marketing decisions.
- Partner with comms strategists and channel owners to drive and implement integrated go-to-market campaigns that optimize funnel performance.
- Support all app marketing programs to identify the best opportunities for optimization, and regularly iterate to improve performance.
- Own and share product marketing plans, narrative, results and findings with senior leadership.
- Own delivery of key app business metrics measured against company OKRs.
- Build strategic business briefs to empower the cross-functional marketing team to drive your business.
- Identify strategic opportunities and drive implementation to increase app platform performance.