Job Description
Title: Product Marketing Manager
The Product Marketing team at Aurora Solar creates powerful positioning, messaging, and enablement to drive customer acquisition, retention, and expansion. You will develop a deep knowledge of our buyers to inform the best strategies and tactics to facilitate the customer journey. You will help guide GTM activities for new features, define and deepen the product narrative, and deliver compelling content to promote internal and external activations. This is a highly impactful and synergistic role that sits at the intersection of Marketing, Product, Sales, and Customer Success teams.
We are a passionate and diverse team that aspires to be the best place for the best people and we’re looking for talented individuals to accelerate our exponential growth as we continue to scale. If you are looking for a stimulating and fulfilling role, come join us!
What you’ll do:
- Become the subject matter expert on Aurora’s pricing and financing solution, informing go-to-market strategy, roadmap, and campaigns to drive growth
- Develop a deep comprehension of Aurora’s product features and competitor landscape to provide actionable insights and differentiators on key competitors
- Create positioning and messaging with compelling narratives that align with our customer needs in each stage of the buyer journey
- Build and amplify compelling content for key enablement assets such as customer-facing presentations, buyer’s guides, battle cards, product collateral, solution guides, ROI models, customer testimonials, etc
- Manage product launch campaigns by developing go-to-market strategy and partnering with cross-functional teams (sales, marketing, customer enablement)
- Manage successful product launches by formulating and steering the go-to-market strategy of new product segments and features including: messaging, positioning, pricing, packaging, demos, etc.
- Partner with Marketing to drive pipeline through marketing campaigns, thought influence, content marketing, webinars, events, and more
What we value:
- Skilled in managing product launches with multiple buyer personas
- Experience working in B2B go-to-market (sales, marketing, sales enablement, or customer success), market research, or solar
- Strategic framework thinker who can use quantitative and qualitative data to inspire new ideas and initiatives to drive business growth
- Highly interactive and enjoys building relationships with cross-functional teams and customers
- Great orator, storyteller, and writer who can turn industry and product complexity into clear and engaging positioning and narrative
- Highly organized and self-directed
- BA/BS degree or equivalent working experience
- (Bonus) Has a history of executing marketing campaigns with external partners