About the Role
Title: Product Marketing Manager
Location: Remote – North America
Job Description:
Narvar is growing! We are looking for a high-energy, execution-oriented Product Marketing Manager to join our growing PMM function. At Narvar, we empower leading retailers to transform the post-purchase experience with our AI-driven SaaS platform. Our solutions help ecommerce businesses drive loyalty, reduce operational costs, and unlock new revenue streams after the buy button. We’re scaling fast and looking for a talented Product Marketing Manager to accelerate our growth with mid-market and enterprise clients.
About the team
- The Product Marketing team’s role at Narvar is to deeply understand our market and customer needs, and use this insight to help inform our product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth
- Product Marketing is a highly cross-functional role at Narvar, partnering closely with Product and Engineering, Sales, Customer Success, Design, and Marketing to name a few
- Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch
- Product Marketing is beholden to the same goals as our GTM partners. We are laser-focused on driving company growth through the awareness, adoption, and usage of our products
- We look for creative, analytical, and detail-oriented product marketers with strong communication, relationship building, and project management skills
As a Product Marketing Manager, you will be the bridge between our product, sales, and customer success teams-owning the go-to-market strategy for our AI-powered post-purchase solutions. You’ll craft compelling messaging, enable our sales team, and drive adoption among ecommerce retailers who demand best-in-class post-purchase experiences.
Key Responsibilities
- Go-to-Market Execution: Develop and execute go-to-market strategies for new features/betas and product launches, ensuring alignment with sales, product, and customer success teams.
- Positioning & Messaging: Craft clear, differentiated messaging and value propositions tailored to mid-market and enterprise ecommerce retailers.
- Sales Enablement: Create and maintain sales collateral (decks, one-pagers, competitive battlecards, case studies) for your owned product area(s) and deliver effective training to empower the sales team.
- Market Intelligence: Conduct competitive analysis, market research, and customer interviews to inform product positioning and influence the product roadmap.
- Content Development: Collaborate with demand generation and content teams to produce thought leadership, blog posts, webinars, and customer stories that highlight our AI-powered solutions.
- Customer Advocacy: Identify and develop customer reference programs and case studies to support sales and marketing efforts.
- Performance Tracking: Measure and report on the effectiveness of product marketing initiatives to drive continuous improvement.
Requirements
- 3–5 years of experience in product marketing, preferably in B2B SaaS or ecommerce technology
- Solid understanding of ecommerce operations, post-purchase workflows, and the retail technology landscape
- Proven track record of launching products or features and driving adoption in mid-market or enterprise segments
- Exceptional written and verbal communication skills; experience crafting messaging for technical and non-technical audiences
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Experience working cross-functionally with sales, product, and customer success teams
- Analytical mindset; comfortable using data to inform decisions and measure impact
- Bonus: Experience marketing AI-powered or machine learning-based solutions