Job Description
Product Marketing Manager
One of The Sage Group’s clients is looking for a Product Marketing Manager with 5 years product marketing in tech. Client empowers local economies by building intelligent, last-mile delivery technology for local businesses, helping them grow.
About The Role:
As a Product Marketing Manager, you will be responsible for working with product marketing, product management, business, marketing, and creative teams to help customers meet their earnings goals. You’ll work on national scale GTM launches as well as scrappy ops tests to support the development and scaling of in-app products and new pay model initiatives. You’ll support strategic product marketing initiatives that drive awareness, adoption & excitement of existing pay, ?nancial and experience products for customers to drive outsized impact for them and our business. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams like UXR and Audience insights to identify and synthesize customer needs, trends, and early opportunities for us to explore.
Role
A team player who leads by example. You bring a growth and performance mindset to problems, while also weaving together a knack for storytelling to help make a campaign or product launch successful.
Key responsibilities:
- Support the development and execution of go-to-market plans that exceed new & existing feature adoption and satisfaction goals with customers
- Execute marketing experimentation for new o?erings that customers value and adopt. Inform key learnings and develop plans to tackle opportunities for future growth
- Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies
- Partner with research to support and execute groundbreaking customer research. Use it to provide actionable recommendations that improve our marketing and product strategies
- Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations
- Work with teams to analyze and own product metrics, uncovering key opportunities for marketing and iterating on messaging/positioning accordingly
Requirements:
- A BA
- 5+ years experience PMM in tech in a GTM role with high-growth and a fast-paced environment
- Some market research experience
- A data-driven mindset and you have some experience working on marketing experimentation
- Ability to ?ex seamlessly between strategy and execution working internally across a variety of teams
- Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns
- A builder’s mentality, are passionate about technology products that impact millions, and think of yourself as an energizing, e?ective communicator eager to get into product marketing
