Job Description

Title: Product Marketing Manager

Location: REMOTE – USA

FreeWill is an award-winning, social-good startup that has partnered with 1200+ nonprofits who support our mission while raising more than $8.1B in bequests to charities since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s Top 50 Philanthropists list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.

In the last 6 years, we’ve grown from 5 people to 175+ (all smart, tenacious, and kind), and continue to grow. We’d love to have you be a part of this adventure. Check us out on Glassdoor!

Full-time Excellent Benefits Work from Anywhere in the US (except CO, AL, or LA)

About the role

We are looking for a Product Marketing Manager to grow our existing smart giving products that help nonprofits solicit non-cash gifts from appreciated securities such as stocks and cryptocurrency, as well as launch new and innovative solutions to the market. You’ll help position our offerings for success, translating user research and market insights to increase engagement and product adoption.

This role will lead cross-functional collaboration across Marketing, Product, Sales and Partner Success to ensure all customer-facing teams are knowledgeable advocates for the value of FreeWill products and are armed with the resources they need to help our nonprofit clients use them successfully. This role reports to our VP of Marketing and is fully remote.

FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don’t think that an individual’s pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. When we make an offer, we provide multiple options so that employees can choose between compensation packages that prioritize salary or stock options. The offers for this role will be between $115,000 and $125,000.


  • Partner with product managers, UX design, marketing, sales and partner success teams to release new products and features effectively while driving adoption and retention
  • Develop pricing, packaging, positioning and messaging that includes meaningful value propositions for products by audience and personas
  • Drive high-impact product launches to demonstrate innovation and ultimately drive new revenue
  • Develop deep relationships with product management and revenue leadership to become a trusted advisor and the voice of the customer across the company
  • Create GTM and adoption playbooks for consistency while maintaining flexibility, continuously honing market placement and packaging of FreeWill’s products
  • Own competitive research and share insights and product gaps with internal teams
  • Work closely with the Revenue Enablement team on product training and education
  • Oversee the creation of repeatable sales tools and materials that differentiate our solution in the market and create urgency for our buyers, such as collateral, product videos, tours and presentations
  • Strengthen our customer marketing efforts and drive upsell revenue in conjunction with our account management team
  • Work with product designers and researchers to maintain consistent language and brand voice across all B2B and B2C products
  • Distill and share key win/loss learnings from sales cycles in order to improve our messaging, product roadmap, competitive positioning and go to market
  • Leverage data and insights to continuously iterate on positioning and messaging

Required Skills and Experience

  • 4+ years product marketing experience that includes messaging and positioning, competitive intelligence, product launch management, sales enablement, and leveraging customer and market insights to inform product roadmap, marketing programs and GTM strategy.
  • 2+ years of product marketing experience for SaaS products
  • Strong background in leading successful, cross-functional GTM efforts particularly pricing and packaging with stellar stakeholder management skills
  • Boundless curiosity about our market, competitors and our customers
  • Ability to successfully communicate our unique differentiation and value proposition to help grow new business and expansion revenue
  • Strong storyteller, presenter, and verbal communicator
  • Results-oriented team player with a collaborative and can do attitude
  • Experience collaborating effectively with sales and product to achieve results
  • Comfortable working in an environment where change is expected

Preferred Skills and Experience

  • Previous experience at a payment processor, nonprofit or financial institution, as well as knowledge of cryptocurrency market


In addition to the immense personal and professional satisfaction you’ll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:

  • Work from home
  • Unlimited PTO
  • Flexible hours
  • Competitive salary
  • Commuter benefits
  • Company stock options
  • 401k
  • Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
  • Short-term and long-term disability insurance
  • Life and AD&D insurance
  • Free One Medical membership
  • Paid parental leave for all parents


  • Option to work from our new, beautiful NYC office, located in the Financial District
  • Fully paid trips, such as an annual work retreat in a relaxing location
  • Regular (virtual) team events
  • $250 monthly co-working budget which can be used for local co-working spaces (for team members located outside of the NYC metro only).
  • $300 annual budget to outfit your home office or cover utility bills
  • $1,000 referral bonuses for growing our FreeWill community
  • $1,000 annual professional development budget