Job Description
Product Manager, Subscription Growth
United States Virtual
|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett CareersviaDayforce.Job postings directing you to complete an application on other external sites may not be valid.
About Gannett Product: We build websites, apps, newsletters, and other products that power the digital offerings of USA TODAY and hundreds of local news brands across the country. We’ve been a distributed team since before it was cool, with a hybrid culture shaped by a combination of fully remote teammates and those working from local offices across the country. Our geographic diversity puts us closer to our audiences, helping us keep them at the center of our work. And because many of us live in communities served by Gannett’s journalism, we take extra pride in helping it succeed — knowing that a thriving local press is associated with less corruption and polarization and greater civic engagement.
What Youll Do:
Gannetts top company goal is to exponentially grow digital subscribers. As the Product Manager, Subscription Growth, you will play a pivotal role in achieving this goal.
In this high-profile position, youll partner with leaders across the organization, including Marketing, Data Intelligence, Engineering, UX, and the Newsroom, to build and execute an ambitious roadmap centered on building products to improve subscriber conversion rates.
The right candidate will be biased toward action, taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Base Salary: $105,000 – $115,000 annually
We are looking for a product evangelist, based remotely and/or at one of Gannetts many locations across the country, who will:
- Maintain a roadmap for our subscription strategy, growing capabilities to meet the expectations of our marketing partners, and delivering solid results to achieve our subscription goals.
- Identify opportunities to improve subscription conversion rates through continuous testing and optimization.
- Collaborate with cross-functional teams to refine requirements, resolve conflicts, and remove impediments for development teams.
- Manage day-to-day interactions with the development team to define user stories and acceptance criteria, groom backlogs, prioritize features, conduct user acceptance testing, and evaluate product performance.
- Manage relationships with business owners and other internal stakeholders.
- Manage engagements with third-party partners and consultancies supporting selected initiatives; represent Product in discussions with vendors and other stakeholders.
- Monitor and analyze product performance metrics in partnership with internal stakeholders and use this data to improve existing products and identify new product opportunities.
Qualifications:
- 3-5 years of agile scrum experience developing and managing consumer-facing products.
- Bachelor’s degree
- Ability to think critically and constructively about complex business problems, clearly communicate analyses, and present solutions that address business needs.
- Understand relevant web design and development technologies with the ability to translate business requirements to the engineering team
- Experience in identifying, analyzing, and using data to independently test theories, confirm assumptions, and measure success with attention to detail.
- Detail-oriented with excellent organization, analytical, and problem-solving skills.
- Decisive with a bias towards action.
- Able to effectively present and explain results with quantitative information
- A strong communicator with outstanding written and verbal skills.
- A team player. Loves to share inspiration and new ideas with your direct and indirect teams.
Bonus Points:
- Experience with campaign lifecycle management
- Experience with eCommerce platforms/systems
- MBA