About the Role
Product Enablement Content Owner
Department:Product Enablement
Location:United States
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“Being a Content Product Owner at Absorb is an invigorating experience – no two days are exactly the same! Collaborating with Account Executives, Account Managers, and content partners, I’ve been able to develop and execute strategies that help our clients explore and select the content product that meets their needs.
This in turn drives revenue growth for Absorb. Navigating the ever-changing eLearning industry, building strong relationships, and delivering content via Absorb LMS has been personally rewarding and has allowed me to contribute to the success of our organization.” Trinh Dong, Product Enablement Content Owner
About the role:
As a Content Product Owner you will be responsible for developing, supporting, promoting, and executing strategies to assist Absorb Account Executives and Account Managers attach content subscriptions to new and existing Absorb clients. This role involves collaborating with various functions within Absorb as well as working closely with external content partners. The Content Product Owner will contribute to the growth and success of the organization by driving content attachment and maximizing revenue through effective go-to-market strategies and sales initiatives.
What you’ll do:
- Understand and develop subject matter expertise in Absorb’s Amplify Content Portfolio to guide go-to-market strategies resulting in content sales to new and existing Absorb clients.
- Work with Account Executives and Account Managers to guide the evaluation process and content product selection process based on the client’s learning goals and content requirements.
- Review new business and renewal pipeline reports in Salesforce to facilitate content product evaluation and selection process.
- Work with Customer Success Managers to evaluate content usage and adoption to ensure subscription renewals and identify opportunities to add content to existing customer portals.
- Develop and maintain sales activity and product attachment tracking and reporting tools to measure product attachment effectiveness and drive process improvements.
- Stay up-to-date with industry trends and content provider market landscape.
- Manage, build, and maintain strong relationships with strategic content partners.
- Understand content product and related technical features to effectively support go-to-market teams.
- Collaborate with support and technology teams to understand product and technology as well as provide input for future product development.
- Provide ongoing support for the sales, management, and delivery of content via the Absorb LMS platform.
- Perform additional ad hoc duties as required to support content-related activities.
What you’ll bring
- Bachelor’s degree in business, product marketing, or related field (or equivalent work experience).
- Proven experience in sales, marketing, product management, or business development roles.
- Strong understanding of eLearning industry, content publishers, and LMS/LXP technology platforms.
- Excellent communication and interpersonal skills to build strong relationships with partners and internal stakeholders.
- Ability to analyze data and track key metrics to drive decision-making and improvements.
- Familiarity with Salesforce or similar CRM systems.