Job Description

Principal UX Designer, DIY Advanced Editor – US Remote

Location: US

Brand: Vista
Department: Design/UX
Shift Type: Remote – North America
Facility: Remote – North America

Job Description

Who we are:

Vista has always been an important partner to small businesses around the world by providing high quality print services, and now we’re taking that partnership to the next level. We’re transforming our company to become the go-to partner that helps small businesses design and market their services at every point along their journey. By providing a spectrum of design and marketing help — from the tools to create designs from scratch to the resources they need to get the right designs created for them — we’re becoming the expert design and marketing partner for small business. This transformation requires a global team of UX designers adept at crafting the right tools, content, and experiences to help our customers bring their visions to life. This is where you come in.

Where we’re headed:

For our transformation to be successful, design thinking and user-centered design principles have to be central to everything we do. Since embarking on our transformation strategy, we’ve expanded the size of our global UX design team significantly, attracting some of the most talented and driven designers in the business. In 2020, Vista acquired 99designs, the global creative platform that makes it easy for designers and clients to work together to create designs they love, which also added even more talent and perspective to an already rapidly growing international team of UX designers.

What we value:

  • Collaborating cross-functionally
  • Delivering unparalleled value and benefit to our customers while delivering on business goals
  • Thinking about the entire customer journey – across every touch point
  • Being curious and thinking broadly about the possibilities before narrowing on a solution
  • Being data-inspired and running smart experiments
  • Being creatively bold

What you’ll do:

Vista is looking for a Principal UX Designer to join, what we call, our “DIY” product experience category. Teams in this area cover a range of customer-facing solutions from algorithmic design builders, to quick upload and edit flows, and feature rich design tools. More specifically, this senior designer will go deep into our real-time editor platform to ensure an exceptional user experience grounded in solving customer problems, leveraging the latest in tech, and consistently applying best practices. The role will include researching and learning customer behaviour, testing and validating solutions, creating a component-based approach to editor details, and designing interactions for print and digital products resulting in an unrivalled end-to-end customer journey.

  • Conceptualize and explore visionary new product design solutions, that evolve and differentiate the Vista experience for consumers
  • Shape ambiguous ideas into concrete user stories and innovative product experiences, utilizing a user-centered design process; be hands-on at every stage of the design process, as well as direct more junior designers who are working alongside you.
  • Working on customer-facing of the real-time editor for print & digital materials to ensure they meet the highest quality standards and contribute to an exceptional customer experience at Vista.
  • Collaborate with peers throughout the product ecosystem to drive cross-functional alignment, push creativity and innovation, and challenge established thinking.
  • Contribute thought leadership and design execution towards a long-term Vista experience strategy and vision.
  • Plan and execute on user research learning agendas with data, consumer insights; utilize research findings and insights as inspiration for and validation for new product concepts.
  • Develop a deep understanding of the Vista design system and marketing brand guidelines, knowing when to push beyond existing standards and patterns.
  • Foster a strong, user-centered design practice with the mission of evangelizing UX + design, building a thriving design culture, and sharing your design expertise.
  • Attract, inspire and develop talent across the larger Vista UX + design community.

What you’ll bring:

We value the experiences that individuals add to our team. Please don’t hesitate to apply even if you don’t meet the exact qualifications below.

  • 10+ years experience designing innovative digital products, within large-scale product and service ecosystems
  • 5+ years of experience working collaboratively with product, engineering, design, content and user research teams
  • 5+ years directing and mentoring more junior designers, and guiding multi-discinplinary collaborators through a success user-centered process.
  • Multiple case studies demonstrating user-centered, creative, highly conceptual, and innovative design solutions that had measurable positive impact for users and the business.
  • Experience creating complex, intertwined tools with multiple users flows that combine expertise and include domain best practices to deliver non-interruptible end-to-end customer journeys.
  • Ability to drive and contribute to product Discovery and Delivery in an iterative and ongoing basis, and coach other team members through the process.
  • Experience leveraging quantitative and/or qualitative data to inspire design concepts, prioritize features, validate new product designs and communicate decisions to stakeholders
  • Track record of producing design solutions that delivers measurable outcomes for the customer and the business.
  • Ability to build strong cross functional relationships with design, creative, technical and business partners; experience managing executive stakeholders
  • Presentation skills and the ability to articulate sophisticated concepts to cross functional audiences in person, remotely, real time, and/or asynchronously.
  • Excellent visual and typographic sensibility, and excellence in UX design, interaction design, motion design, native app design, content strategy and information architecture
  • Well respected expert in design process and innovation, both internally and in the broader design community
  • An expert in most design tools such as Figma, Adobe Creative Suite and/or Sketch used to create high-fidelity mock-ups and prototypes

Nice to have:

  • Relevant degree in field of Design or HCI
  • Experience working with globally distributed teams, and/or in highly matrixed organizations
  • Ability to plan, moderate, and execute a variety of goal-oriented workshops across stakeholders, leading to exciting new ideas, new-found consensus, and critical alignment.
  • Experience identifying and prioritizing features, as well as participating in complex roadmap planning.
  • Experience using code to create fully or partially functional prototypes, to be used in user research and/or internal socializing of design concepts.