Job Description
Location: Remote Remote US
JobDescription:
NMI is looking for an enthusiastic PR and Social Media Manager to assist in the development and execution of integrated PR and social media initiatives that raise the companys brand awareness and drive engagement. You will reinforce the credibility, visibility and awareness of the NMI brand and its solutions, demonstrating that we are a key player, industry leader and thought leader in the fintech/paytech market.
The PR and Social Media Manager plays an integral role within the marketing team and will deliver successful media campaigns across traditional, digital and social media channels that tightly integrate with our marketing campaigns, capitalize on our corporate and campaign messaging and support the organizations business strategy and marketing goals.
Responsibilities and duties include:
- Leading the companys media relations and social media activities
- Day-to-day management of PR agencies
- Plan, develop and implement PR and social media campaigns that tightly integrate with marketing campaigns and align with marketing and HR goals
- Identifying opportunities for proactive PR and social activities, including support for topical news stories and issues outreach
- Develop compelling social media content across all social platforms that drives engagement, and engage with our audience as appropriate
- Manage submission of speaker proposals, product reviews and awards
- Build an employee social media advocacy strategy to significantly increase employee participation and engagement on NMIs social channels
- Maintain and update the press section of the company website
- Monitor, analyze and communicate the NMI brand, PR and social media results as well as comparative competitor performance
- Maintain a keen understanding of industry trends affecting our business and customers
- Stay up-to-date with the latest social media best practices and trends
- You will need to collaborate with the content manager, wider marketing team, HR team and third-party agencies to plan, create and distribute media content, ensuring it aligns to key themes and integrated marketing programs, ensuring consistency and increase in overall campaign impact.
- You will also need to ensure brand consistency and tone of voice across all press activities, social media content and platforms.
Requirements
- A marketing or related business degree or equivalent communications and media, journalism, business/management, social sciences, politics
- 2-3 years of experience in PR and social media in a similar role or at an agency
- Solid experience in planning and development of press and social media campaigns
- Excellent knowledge of B2B social media strategies for LinkedIn, Twitter, Facebook, Instagram, YouTube, TikTok
- Experience of managing social channels including use of social media management tools, like Sprout Social
- Excellent organizational and project management skills
- Strong written, verbal, analytical and interpersonal skills
- Creativity, imagination and initiative
- Ability to develop engaging content
- Drive, competence, flexibility and a willingness to learn
- Business awareness and a good knowledge of current affairs