Job Description
PPC Specialist
Remote
Full Time
Entry Level
Summary
Hello and thank you for considering our PPC Specialist opening for your next career move. We’re excited to share details of the role and a bit about Upgrow.
Many job descriptions are quick and generic, leaving you with lots of questions. This is meant to be a comprehensive look at the role, who it’s a good fit for, and how we operate as a company. With that disclaimer, you officially can’t get mad that it’s long! Here we go…
Role Highlights
- Salary Range: $57,000 to $65,000
- Local: Fully Remote in US Time Zones
- Experience Required: 1-2 years experience in Google Ads/Microsoft Ads, LinkedIn Ads, and/or Facebook Ads Ads, Programmatic, and/or other digital channels
- Experience Preference: B2B lead generation
- Benefits: Employee Health/Dental/Vision Insurance, Unlimited PTO, Profit Sharing (Avg +5% of Salary), 401K Match
About Upgrow
- Company Overview, Upgrow is a performance-driven digital marketing agency primarily working with B2B tech, finance, and healthcare brands. More on us further down.
- We work with fast-growing, world-class companies like Gates Ventures, Orca Security, QuantumScape, Leesa, TalkDesk, SingleStore, (and more) to scale lead and sales generation.
- Tech-empowered (eg, using tools and processes to automate boring tasks)
- Upgrow is ranked as the #2013 fasted growing company in America by Inc. 5000
- A small but mighty team of ~28
- See more at: www.Upgrow.io or watch our 90-second explainer video here.
How is Upgrow different than other agencies?
- Focused on scaling our success
- We don’t want to get comfortable, it sounds way too boring. That’s why we’re always adding new software, developing better processes, hiring for new disciplines, and seeking efficiency and automation wherever we can.
- High-touch, long-term client work
- Our clients are primarily funded startups and established companies. Mostly B2B tech, finance, and healthcare. We don’t plan to have 100’s of clients but instead 10’s of clients that we deliver comprehensive, highly engaged consultation and implementation for.
- Full-Stack performance marketing
- Upgrow offers PPC, SEO, design, content writing, web analytics, and conversion rate optimization services so if any point in the sales funnel isn’t working… we can fix it.
About the PPC Specialist Role
Upgrow is hiring for a passionate PPC (paid search and/or paid social ads) expert who loves working in a fast-paced agency environment, and is obsessed with delivering results! You are someone who is talented in data-driven decision making, writing compelling direct response copy, and strategic in knowing what to do in achieving results.
Here’s what you’ll get with Upgrow:
- Full Ownership – We trust our team to deliver results and empower them to make the right decisions. We care more about results than what you do – no micromanagement included.
- Small Agile Team – No red tapes, no politics. We’re focused on speed and agility on execution.
- Growth & Learning – You’ll experience working with cool companies in awesome industries, and learn to utilize cutting-edge marketing technologies. There’s never a dull moment!
- Awesome People – You’ll be working with smart people who are humble and willing to help each other out to get things done. No more working with jerks!
If you’re looking for the excitement and creativity of an early-stage company with the stability and structure of an experienced agency, then you’re going to love this opportunity!
CORE RESPONSIBILITIES:
- Own the optimization and management across PPC channels (Google Ads, LinkedIn Ads, Facebook Ads) to scale and achieve/exceed KPI targets for clients, across Search, Display and Social Media.
- Manage Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
- Manage paid social ad campaigns on LinkedIn, Facebook, and Twitter.
- Conduct keyword research to identify relevant keywords to formulate strategic account structure.
- Conduct paid social audience research to identify relevant target users in a structured ad account.
- Plan and develop compelling ad copy to drive performance while adhering to client’s brand guidelines.
- Plan and develop A/B experiments to derive learnings and improve account performance.
- Use Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
- Analyze data to draw extract insights and transform those insights into actionable changes that will accelerate performance.
- Manage multiple client accounts simultaneously across various industry verticals.
- Manage client relationships in developing, communicating, and executing on strategy and tactics, as well as regular reporting on performance.
- Implement conversion tracking using Google Tag Manager and integrate UTM tracking.
REQUIRED SKILLS & QUALIFICATIONS:
- 1-2 years experience in Google Ads/Microsoft Ads, LinkedIn Ads, and/or Facebook Ads
- Experience managing budgets over $20,000/mo.
- Strong proficiency with Excel (pivot tables, vlookups, charts).
- Ability to implement conversion pixel tracking, as well as integrate UTM tagging for Google Analytics.
- Ability to work well remotely with a distributed team across multiple time zones.
- Highly organized, motivated and a self-starter (you know what to do without guidance or instruction).
- Strong ownership of work, reliable and able to handle multiple competing priorities.
- Strong communication, teamwork skills and excellent attention to detail.
- A data-driven approach to decision-making with an insatiable desire to achieve results.
PREFERRED QUALIFICATIONS:
- Google Ads Certified – Search, Display & Measurement.
- Google Analytics Certified.
- Experience with conversion rate optimization on landing pages.
- Experience at an agency or startup, or as a consultant.
- Experience in remote working.