Paid Social Specialist

by | Sep 19, 2023 | Uncategorized

Job Description

Note from FlexJobs Staff: The employer states this position is remote in the United States.

Paid Social Specialist

Mission

You will create & manage profitable ad campaigns for multiple brands and establish yourself as a social media advertising expert amongst your team and your clients. You will innovate along with industry trends, and leverage data to succinctly present campaign results & strategic recommendations.

Outcomes For the Role

  • Manages 7-9 clients of various support tiers within 12 months
    • Building a full-funnel ad account strategy per each
    • Ongoing campaign optimization based on data-driven analysis of account metrics
    • Copywriting following correct voice and tone
    • Creative strategy, testing, and editing with a variety of ad formats
    • Leverage first party data for targeting and insights
    • Prepare performance reports/dashboards for clients
    • Plan, execute, and measure experiments & conversion tests
    • Works with external resources as need to affect campaign changes
  • Establishes expertise
    • Internally within 2 months
      • Lack of edits required from manager & team during cross-account checks
      • Proactive ownership & high quality of new initiatives
      • Contributes to internal documentation & processes (iterates current SOPs)
      • Demonstrates connectivity to latest innovations (or regulatory evolution) in the paid advertising field and brings recommendations to the team
    • Externally within 6 months
      • Deliver (through email, meetings, etc.) strategic recommendations to clients grounded in performance data in alignment with C-suite goals.
      • Coaches clients with empathy and a lack of ego to persuading them to follow through with your recommendations
      • Shows understanding of other ecommerce channels and how they affect your clients’ campaign performance
      • Demonstrates clear understanding of and alignment with client goals
  • Demonstrates and maintains self governance within the first 30 days working remotely
    • Reasonable response times via Slack & Email during expected working-hours
    • Proactively sends deliverables to team allowing enough time for feedback before presenting to clients
    • Recognizes when they are blocking teammates/clients and prioritizes accordingly
    • Weekly priorities are in alignment with Paid Team initiatives as guided by Paid Team Manager

Onboarding Expectations

Day 1:

  • Be able to access all necessary platforms/accounts
  • Takes high-quality notes from internal syncs

Day 7:

  • Can explain campaign performance in-depth, inclusive of macro-factors, auction insights, and seasonal trends
  • Demonstrates initiative to answer questions prior to asking team

Day 14:

  • Be executing recurring tasks on client accounts (with minimal edits required)
  • Manages daily paid social budgets and adjusts based on performance
  • Builds slide deck for client meeting and presents insights and recommendations to internal team.
  • Be able to set up a Meta campaign from scratch with correct targeting, budget, schedule, and creative best practices
  • Begins shadowing client meetings
  • Asks manager insightful questions about clients and Tadpull processes

Day 30:

  • Identifies 3 items for improvement regarding internal processes
  • Be spending at least 70% of time on client work (meetings, strategy, execution, etc)
  • Less than 3 edits found during cross-account checks of assigned social media campaigns (includes executing campaign builds, QAs and optimizations)
  • Has suggested and executed one A/B test that improved campaign performance

Day 60:

  • Be directly overseeing strategy and execution for at least 5 clients
  • Be creating meeting agendas and running meetings for those clients in coordination with the CSM
  • Delivers 2-3 high ROI recommendations to the CSMs for Quarterly Business Reviews, reviewed by Paid Manager
  • Provide 3+ optimizations/recommendations during cross-account checks
  • Can sufficiently answer client questions about strategy and performance regarding paid in email/meetings without assistance
  • Contributes at least 3 items to the Pond roadmap during project syncs or through the Pond-Ideas channel

Ongoing (NOT in job description)

  • Can clearly delegate tasks to team members (what needs to be done, when, and why)
  • Shows a strong aptitude for learning new platforms/channels

Qualifications

  • Minimum of 3 year of experience managing conversion campaigns in Facebook Ads Manager, preferably in D2C ecommerce
  • Hands-on experience in handling marketing budgets and reporting results
  • Comfortable using analytics tools like Google Analytics to analyze campaign data and report results
  • Ability to use Photoshop or Canva or preferred tool to design creative ad images, videos, and gifs
  • Excellent organizational skills and attention to detail; ability to manage multiple projects against multiple timelines, at once
  • Strong quantitative, analytical and problem-solving skills
  • Ability to communicate directly yet empathetically with clients, both verbally and in writing
  • High levels of integrity, autonomy, and self-motivation
  • Extra points for grit, positive attitude, and hustle

Preferred

  • Meta Certification
  • Data-visualization skills with tools including Google Data Studio
  • Experience working with tagging tools like Google Tag Manager
  • Previous agency experience
  • Experience with ambassador/influencer marketing

APPLY HERE