Job Description
Paid Search Marketing Specialist
Location Remote, United States
Category Marketing
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
What You’ll Do
- Plan, manage, execute Pay Per Click (PPC) campaigns including: account setup, optimization, bid strategies and daily program management
- Daily use of reporting, analytics and industry tools including Google Ads, Bing, Yahoo! Gemini, and bid management platforms
- Proactively provide strategic recommendations to meet program goals and improve performance
- Experience developing and implementing ad copy and landing page tests
- Regularly meet and communicate paid search performance to internal stakeholders
- Work with teams across the organization to bring together data used to measure program effectiveness
- Collaborate with the Digital Team to execute digital marketing strategy
- Work independently in a fast-paced, deadline driven environment
- Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work
- Demonstrates active listening skills and ability to apply learnings over time
- Recognize potential issues and problems, know when to escalate and propose solutions, where possible
- Takes clear ownership of assigned tasks
Who You Are:
- Bachelor’s degree with 2+ years of relevant paid search/pay-per-click (PPC) experience, direct involvement with Search Engine Marketing and data analysis
- Proficiency with Google Ads, Bing AdCenter and Yahoo Gemini
- Desire to research and test new opportunities in the search landscape
- Strong quantitative and analytical skills, with the ability to problem solve
- Experience analyzing and reporting on campaign effectiveness
- Attention to detail and strong communication skills
- Ability to adapt to new technologies
- Strong computer skills (MS Excel, Word, PowerPoint)
- Excellent organizational skills and multi-tasking ability
- Adwords Certification a plus
#LI-Remote
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. To promote the safety of our employees, their families and our community, where permitted by applicable law, we require all new hires to be fully vaccinated against COVID-19 prior to their first day of work.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.