About the Role
Title: Paid Search Marketing Manager (Global Campaign Management)
Location: Remote
Job Description:
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
We are seeking a developing SEM expert to join our team and collaborate with other paid media professionals to drive strategic growth. In this high-profile role, you will manage global budgets and your contributions will have an immediate and significant impact on our business expansion. Ideal candidates will excel in a fast-paced, collaborative environment where decisions are driven by data and results are meticulously measured. If you thrive on challenges, pursue growth opportunities, and are passionate about data-driven insights, this role is tailor-made for you.
What you’ll do:
- Campaign Management: Own the creation and execution of Paid Search strategies across platforms like Google Ads, SA360, and Microsoft Ads.
- Performance Oversight: Review all reporting metrics, analyzes and identifies performance drivers, and communicates account health through data storytelling
- Planning & Execution: Develop and execute Paid Search campaigns that align with business promotions and product offerings as well as drive to core KPIs.
- Trusted Advisor: Provide reliable, data supported, guidance and channel expertise to internal teams, ensuring confidence in forecasts and strategies.
- Operational Excellence: Ensure high-quality timely campaign execution
- Budgeting: Manage budgeting and forecasting on a daily, weekly, monthly, and quarterly basis
- Always On Testing: Create and execute ongoing testing plans for ad copy, landing pages, betas, etc
Who you are:
- Expert level SEM proficiency
- 3+ years of experience focused on high budget ($250K+ monthly) SEM channel management
- Hands on experience in campaign development, execution, and optimization across various search engines
- Demonstrated analytical skills, experience using Google Analytics, Tableau, Looker
- Experience with 3rd party management tools, preferably Search Ads 360
- Highly Proficient in Excel used specifically for pivot tables, vlookups, and data trend analysis
- Strong quantitative track record of driving business growth through performance marketing
- Previous experience in a subscription based / SaaS software company preferred