About the Role
Paid Media Specialist
Remote
Remote-USA
Full time
P745371
About the team
We are the team that develops the marketing strategy and execution of paid channels to meet Performance and Brand goals. We help people discover Zillow and connect them to our tools and services to get them into their next home! Our growing team is customer focused, collaborative, data-informed, and innovative. We work with a breadth of partners to support the business goals and deliver high performing marketing campaigns.
About the role
Your mission is to help Zillow Group scale through multi-channel online advertising while delighting customers and giving them more ways to unlock lifes next chapter. You excel at managing and optimizing performance campaigns at scale, such as Meta, TikTok, Pinterest, Reddit, and Apple Search Ads. You are a performance marketer motivated by new challenges, and you are looking to develop the depth and breadth of your campaign management and analytical skill sets. If this sounds like you, join our Performance Media team.
You Will Get To:
- Build, QA, launch, and optimize paid campaigns to achieve multiple business objectives
- Handle tagging, tracking, optimization, reporting and analytics to maximize revenue and ROI
- Support cross-functional projects to expand and scale our capabilities, improve performance, and test initiatives
- Work with partners and vendors to maintain support and keep up to date on new features and product capabilities
- Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise