Job Description
Paid Media Manager
- Sales
- Remote job
Job description
We’re TeeTurtle, a rapidly growing consumer products company that creates nerdy toys, games, apparel, and accessories. We are passionate about creating products that allow our fans to express themselves and share meaningful experiences.
We are looking for an experienced Paid Media Manager to help us scale our business by growing our brand through paid media channels.
Job Description:
- Plan, create, and manage all Facebook Ads to support new releases, Megasales, sitewide sales, side sales, and featured products, ensuring that target audiences are reached
- Monitor, adjust, and optimize Facebook ad campaigns to meet all revenue, profitability, ROAS, and KPI objectives
- Create and manage all Google Ads to support an evergreen strategy, particularly focused on search campaigns, maximizing our presence with target audiences
- Develop a Google Ad strategy for promoting daily releases and special sales to maximize our presence and reach new audiences
- Plan, execute, and manage a full-funnel advertising strategy on Amazon, leveraging Sponsored Products, Sponsored Brands, and Displays to ensure our products and brand remain relevant and competitive on site
- Optimize all Amazon advertising campaigns to meet profitability and KPI objectives, including daily management of budgets, conversion, click-through-rate, ROAS, bid management, keyword expansion, ad copy/creative testing
- Coordinate with the marketing and sales teams to develop, create, and manage an evergreen advertising strategy across all brands and platforms to ensure continued profitability, growth, and engagement
- Develop, create, and manage an advertising strategy for key promotional periods across all brands and platforms to ensure profitability and awareness (including, but not limited to, holidays, Megasales, and Prime Day)
- Research, plan, and test new advertising channels and strategies to reach new audiences and grow our user base (including, but not limited to, TikTok, Reddit, and Snapchat)
- Perform regular keyword research, competitor analysis, and market research to ensure all campaigns, audiences, and targets across all platforms are relevant, competitive, and keeping up with current trends
- Provide weekly analysis, recommendations, and feedback on trends and performance to sales and marketing teams
- Stay up to date with new Facebook features and rollouts through regular communication with our Facebook representative to ensure we are maximizing our advertising potential and keeping pace with competition
- Other duties and projects as assigned
Requirements
Core Competencies:
- Flexibility & Adaptability
- Organized & Detail Oriented
- Time Management & Multitasking
- Strategic Thinking
Qualifications:
- Bachelor’s degree in advertising, marketing, or related field (preferred)
- 5+ years of experience working in online paid advertising (required)
- Proficiency in Google Advertising, Facebook Ad Manager, Amazon Ads, and Google Analytics (required)
- Experience managing ad budgets of at least $50,000 per month (required)
- U.S. residency required
This role is a full-time, exempt position and reports to the Senior Sales Manager – Amazon & ECommerce.
Salary Range:
$70,000 – $100,000/yr. based on experience, qualifications, and skills
What We Offer:
- Competitive salary and potential to receive an annual performance-based bonus;
- Generous PTO policy to provide you flexibility and work-life balance;
- 401(k) with a company match;
- Defined contribution health plan that can cover the full cost of an employee-only medical plan, or be used toward other employee-only or family benefits such as medical, dental, vision, pet insurance, and so much more;
- 75% employee discount on TeeTurtle.com and UnstableGames.com;
- Optional education assistance;
- A creative and fast-paced work environment;
- A culture of integrity, compassion, and curiosity.
TeeTurtle provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other protected status in accordance with applicable federal, state and local laws. TeeTurtle complies with applicable state and local laws governing nondiscrimination in employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
