About the Role
Title: Paid Media Manager
Location: Remote
Type: Full-time
Workplace: remote
Category: Paid Media
JobDescription:
Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.
We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.
Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role & support on a portfolio of Paid Media client strategies, build & maintain great client relationships, manage timelines and deliverables, and directly grow clients marketing performance through your work.
The Paid Media Manager will independently lead account strategy for a select few of their own clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy & tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3-4+ years of experience who is driven and hungry to bring their media strategy & client ownership chops to the next level. Youll work on a team of top-notch digital marketing SMEs, and will collaborate with counterparts on SEO, Analytics, and Creative teams to successfully execute client delivery.
Heres what we expect from our Paid Media Manager.
What You’ll Do
- Responsible for the strategy development, innovation, and tactical execution + performance of a few (3-5) Paid Media client accounts
- Plan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goals
- Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
- Responsible for strategizing & presenting both regular and ad hoc Paid Media deliverables to achieve clients’ marketing goals
- Support channel innovation efforts, ensuring clients’ Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
- Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
- Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
- Serve as the lead point of contact for all things Paid Media for your owned clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
- Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
- Collaborate with the Creative and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
- Understand your clients industries, audience, and goals while staying on top of industry changes, trends, and best practices
- Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolution
- Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
- Mentor and effectively delegate tasks and responsibilities to junior members of the team
- Work with the Client Services team on overall account strategy & account growth + retention
- Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance
What Were Looking For
- 3+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)
- Previous agency experience is a must-have!
- Experience serving as the main point of contact on client engagements; strong comfortability being client-facing
- Experience driving/leading paid media account strategy
- Strong testing & innovation mentality
- Advanced proficiency with Google Sheets/Excel
- Proficiency with Google Analytics 4
- Experience with Google Tag Manager and Supermetrics is a plus!
- Strong analytical skills, technical knowledge and attention to detail
- Excellent written and verbal communication skills
- Eagerness to deliver under tight deadlines
- Genuine curiosity that will guide the research to inform your technical work
- Outstanding time management and organization skills
- The ability to accept constructive criticism in a professional manner and to learn from edits
- Comfort with constant personal and professional growth