Job Description
Title: Paid Media Analyst
United States
Full Time
Position Summary
The Paid Media Analyst will report to the Manager, Paid Media and assist management of paid media programs for our academic partners. The person in this position should have in-depth experience across paid search and paid social, and knowledge of video, audio and programmatic channels. In addition, this person should have experience of working with cross-functional teams, both internal and external, managing multiple projects simultaneously, and be comfortable analyzing and reporting on performance. This key team member must have excellent interpersonal and written communication skills.
Primary Responsibilities
- In collaboration with Manager, Paid Media, assist with channel strategy and execution of ongoing paid media efforts across all funnel stages for all POLS academic partners.
- Assist with management of agency relationship to ensure strong foundation of business needs, partner and program nuances, and delivery of expectations.
- Partner with external agency to structure, launch and manage campaigns using relevant third-party advertising platforms.
- Help identify new opportunities for optimizations and testing and work with internal analytics teams and external agencies to assess opportunity and feasibility.
- Identify and communicate digital trends and assess risk/adjust media plans accordingly.
- Assist in providing Marketing & Enrollment leadership team performance updates and recommendations to hit AP goals.
- Manage and track budgets, invoicing, and reconciliation, to ensure all paid media efforts are completed within the allocated budget as cost-effectively as possible.
- Manage portal buys as well as any other direct digital buys for assigned academic partners
- Other duties as assigned.
Requirements
- Bachelor’s degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
- 3+ years of experience in Paid Media planning and execution across video, audio, paid search, social, and programmatic channels. Agency experience is a plus.
- Comfort around campaign set-up, executing multiple segments with separate budgets, messaging, and goals.
- Excellent written and oral communication skills, with exceptional attention to detail.
- Strong commitment to timelines, accuracy, and professionalism.
- Team player and positive attitude in a results-driven environment.
- Knowledge of digital and mobile marketing landscape and trends.
- Strong analytical and excel skills.
- Ability to work in a fast-paced, changing environment with all levels of management.
Competencies
- Intellectually curious and collaborative in nature
- High ability to adapt with change and approach problem solving with creativity and openness
- Learns quickly when facing new problems, open to change and improvement, enjoys challenges and finding solutions
- Enjoys working hard, full of energy for new challenges, seizes opportunity
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, and New York City laws, the pay range for this position is as follows:
Minimum full-time salary range is between $85,000 – $100,000.