About the Role
Title: Paid Digital Media Manager
(Remote)
Location: Remote Remote US
JobDescription:
We are Sherpas and Ninjas. We aren’t order takers, we’re visionaries and advocates for our client’s success. Leading the way to the peak of a brand’s potential is our win. We are precise, persistent, efficient perfectionists. And, we have really cool outfits.
We are the elusive SherpNinja.
Come join our Tribe!
We are looking for a passionate and driven Digital Media Manager to join our team in Atlanta, GA.
As our Digital Media Manager at Yalo, you will lead the strategy and execution of digital marketing campaigns across a diverse range of channels to drive client success and performance. Your expertise in digital advertising, including social media ads, programmatic ads, and Google Ads, will be crucial. This role requires a strategic thinker with hands-on experience in campaign management and analytics.
Key Responsibilities:
- Digital Strategy Development:
- Conduct thorough research and analysis to identify target audiences, market trends, and competitive landscape to inform media strategies
- Collaborate with internal teams, including account management and creative, to ensure alignment of digital media strategies to optimize digital media campaigns to meet client objectives and KPIs
- Develop and implement comprehensive digital marketing strategies to meet client objectives
- Lead and manage digital campaigns across Meta Ads, Google Ads, programmatic platforms, and other social media advertising channels
- Campaign Management:
- Build and maintain strong relationships with clients, acting as a strategic partner and trusted advisor
- Manage the day-to-day execution of digital campaigns, including budget allocation, performance monitoring, and optimization
- Foster relationships with media vendors and platform partners to enable optimal campaign performance.
- Ensure accurate tracking, reporting, and optimization for performance improvement
- Oversee the scheduling, implementation, and tracking of digital out of home (DOOH) and digital audio advertising campaigns, when applicable
- Analytics and Reporting:
- Analyze campaign performance data using native analytics tools and Google Analytics
- Prepare detailed performance reports and insights for clients and internal stakeholders, recommending tactical changes for future campaign improvements
- Client Interaction and Team Collaboration:
- Work closely with clients to understand their business needs and adjust strategies accordingly
- Collaborate with internal teams, including creative and technical staff, to ensure cohesive and successful campaign execution
- Continual Learning and Adaptation:
- Stay updated with the latest trends and best practices in digital marketing and advertising
- Implement new technologies and methodologies that enhance campaign performance and efficiencies
NO STAFFING AGENCIES
Requirements
What you’ll bring:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field
- Minimum of 5 years of experience in digital marketing, with a strong focus on digital advertising across multiple channels
- Proven expertise in managing Meta Ads, Google Ads, programmatic advertising, and other social media advertising platforms. (Note: Technical proficiency, particularly in Google Ads, is not mandatory, but helpful)
- Experience with digital out-of-home (DOOH) and digital audio advertising is highly desirable, but not required
- Proficient in using Google Analytics and other native analytics tools
- Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns simultaneously
- Ability to thrive in a fast-paced, deadline-driven environment and adapt to evolving client needs and industry trends