Job Description
Title: Omni Transformation Senior Manager
CVS Media Exchange
Location: Woonsocket RI US
Category: Marketing
Job Type: WFH Flexible
Salary: 75400 – 162700 /year
- CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
- As the Senior Manager of Omni Transformation on our CMX business, you own the strategic approach to drive supplier engagement within our fast-growing retail media network at the 4th largest company in the U.S. Your aim is to lead the development of omni-channel campaigns that contribute to incremental ad revenue and deepen brand partnerships with CVS.
- Your ability to partner cross functionally with all facets of the business but especially Loyalty & Personalization, Merchandising and Marketing is paramount to success. You ll also need a solid understanding of the CVS retail as well as category and brand goals to develop omni-channel campaigns that drive increased supplier engagement across Healthcare, Beauty, Personal Care, Seasonal, General Merchandise, and Consumables. We ll rely on you to ultimately craft CMX s omni-channel strategy, campaigns and go-to-market approach in a distinguished way to drive supplier participation during upfront annual plans as well as key moments throughout the year.
- It s that strong retail, loyalty, and CPG understanding that enables you to identify business needs and growth opportunities that come to life across digital offsite, onsite, and physical channels. Primary responsibilities include partnering with Personalization Customer & Category Growth team to define the strategy for annual planning, the development of test and learns agendas, as well as integrated marketing calendars and campaigns that lead to stronger results than can be achieved individually, think 1+1=3. Together you ll drive continuous improvement and innovation bringing to market new solutions and new launches that deepen supplier engagement and participation.
- As a newly formed roll within CMX Marketing your ability to influence teams to think differently and challenging existing process will be paramount. We know that you have the ability to navigate and break down barriers with a good business case. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a startup environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small. Now is the time to get in on the ground floor and be a part of our foundational team setting the retail media landscape on fire. We can t wait to meet you.
This role is work at home flexible. It can be based remotely in the U.S. or near one of our Corporate Hubs. If you are commutable to one of the following Corporate Hubs, you must work in the office 2 or more days a week: Wellesley, MA, Woonsocket, RI, Hartford, CT, Buffalo Grove, IL, Northbrook, IL, Scottsdale, AZ, Irving, TX, or New York, NY.
Travel requirement is up to 25%.
Pay Range
The typical pay range for this role is:
Minimum: 75,400
Maximum: 162,700
Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
Required Qualifications
- 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
- 3+ years cross-functional leadership experience.
- 2+ years of digital media, retail media or retail agency/strategy experience.
- 2+ years of digital and physical marketing experience including examples of testing and validating emerging opportunities
- 1+ years of brand or category management experience
Preferred Qualifications
- Experience in omni-channel marketing at a CPG, retail, or retail media network for 2+ years
- Clear grasp of the retail media landscape including advertiser KPI s to unlock investment
- Understands how we differentiate from our competitors to deliver value for our advertisers, customers, and shareholders
- Experience executing sales enablement and monetization campaign efforts across digital and non-digital platforms
- Identifies potential risks and subsequent mitigation strategies when developing plans
- Ability to orchestrate an internal cross-functional team to deliver flawless execution against a clear marketing vision
- Works collaboratively to create clear goals, accountabilities and outcomes
- Keeps focused on long-term, strategic goals while executing against short-term objectives
- Demonstrated ability to work in a fast-paced environment with the need to navigate competing priorities while providing a strong client experience
- Excellent communication skills that can be articulated in both written and oral forms across a diverse audience base
- Self-motivated, high-capacity person who can function and win in a demanding, performance-driven environment
- Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
Education
Bachelor s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required
MBA preferred