Job Description
Title: Media Senior Specialist – Remote
Location: United States
Tinuiti
Sr. Specialist, Shoppable Media
Shoppable Media Division Any Location – Full Time
Who we are:
Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple – to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values – Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change – inspire us to maintain a culture where our people take pride in their work and have fun doing it.
We support 100% remote work for applicants who reside in the United States.
What you’ll be doing:
- Campaign and bid management of Shopping engines, such as Google Shopping, Microsoft Product Ads or Comparison Shopping Engines (Connexity)
- Support other media channels with feed-driven strategy to help provide a more holistic approach and connect our Shoppable programs
- Create, manipulate, and manage product feeds used for Shoppable programs
- Audit product feeds and point out issues and recommendations
- Report and optimize Shopping engine performance for clients
- Analyze data, identify trends and implement optimizations on a recurring basis
- Daily use of third-party feed management platforms
- Mentor junior team members on client relationship building and campaign management
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to connect and see if you could be a great fit.
Requirements:
- 3+ years of experience managing performance of Shoppable programs or other digital marketing channels
- Proactivity, attention to detail and ability to work with external teams
- Strong understanding of ecommerce
- Advanced Microsoft Excel
- 2+ years of experience working with product feeds
- Experience in handling large product feeds over 100k SKUs
- Experience with third-party feed platforms like Feedonomics
- Experience with bid management platforms like SA360 & Kenshoo/Skai
- Working knowledge of Google Merchant Center
- Proficient in Powerpoint / Google Slides