Job Description
Title: Media Manager
Location: Remote, United States
Summary
We’re building a unique cross-functional Media and Advertising team that delivers strategic and creative media and advertising solutions for our clients. You’ll have the opportunity to work with clients from small startups to established, world-famous brands and see the impact you have on their business every day. If you enjoy diving deep to understand performance, while also helping to craft big picture strategy, and value the impact that great creative can have on brand growth, there’s a spot for you on this highly visible, rapidly growing team.
As a Media Manager you are an analytical and strategic thinker, demonstrating the ability to learn and iterate quickly to focus on the best outcomes. You succeed by accelerating sales growth through data-driven optimizations to our client’s brand media strategy. The ideal candidate is a self-starter, is data-driven, and follows trends within advertising and media. This role interfaces cross-functionally with internal teams as well as external clients and must be fantastic at developing and managing relationships.
Responsibilities
- Manage paid media and advertising campaign strategy, setup, ongoing optimization, and reporting
- Research and analyze our clients’ business, competitors, and target audiences in order to recommend channel, budget, and targeting strategies
- Setup and monitor multiple campaigns across Amazon (Amazon Advertising Console and Amazon DSP) and other channels (e.g. programmatic, paid social, paid search)
- Effectively manage advertising campaigns through available ad tech tools to drive efficiency and enable focus on delivering on the strategy
- Synthesize performance data and present concise, actionable insights to our clients on a regular basis
- Proactively identify business opportunities for our clients (e.g., new targeting opportunities, new ad formats, novel ways of leap-frogging competitors, etc.)
- Deliver flawless execution of media strategy, optimizations, and testing plans
- Partner with Brand Management Lead to maintain an integrated approach to strategy, creative, and advertising, and enroll cross-discipline team members where relevant
- Execute on client deliverables, and provide clear direction & vision on priorities to help achieve client goals
- Proactively assist with thought leadership and POVs for clients on industry trends
Requirements
- 1-2 years or more of hands-on experience with direct ownership of planning and executing media and advertising campaigns (including keyword research, content optimization, paid ads, bid/budget management, and reporting)
- Experience with some or all of the following: Programmatic Advertising, Paid Search/PPC/SEM, Amazon Advertising, Amazon DSP
- Experience aggregating and analyzing data from multiple sources, and reporting on performance
- Ecommerce marketing experience is strongly preferred
- Experience recommending campaign budgets based on historical data and best practices
- Experience working directly with clients to address challenges/opportunities, and communicating complex technical topics to a wide range of audiences
- Very comfortable working in Excel, PowerPoint, Google Docs/Drive
- Experience and desire for ownership and accountability for several client campaigns with limited oversight
- Strategic thinker, analytical, ability to learn quickly
Standout Candidates will Bring:
- Experience with Helium 10, Jungle Scout, Similar Web, Skai, Perpetua, Pacvue, or other relevant tools
- Understanding of Amazon business factors (e.g., inventory, buy box ownership, etc.)
- Experience working across the Ecommerce and paid media landscape (e.g., Shopify, Google Ads, social advertising, etc.)
- Previous agency experience
- Strong sense of ownership, drives for results and thrives in a high-performance culture
