Job Description
Marketing Technologist
Job Details
Level
Experienced
Remote Type
Fully Remote
Job Category
Information Technology
Description
CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022 and 2023.
Deutsch Family Wine & Spirits seeks a Marketing Technologist. This role will contribute to the development and implementation of new marketing capabilities and systems to improve our digital ecosystem. This role has a deep understanding of the marketing technology landscape and has experience with digital marketing technologies (e-commerce systems, CRMs, CDPs, email marketing tools, marketing operations systems, content organizational systems, etc.). This role will be supporting transformation activities, use case development and delivery, vendor evaluations, and application/product roadmap development. Successful candidates will have a passion for the advancement of marketing capabilities and can map marketing and business requirements into technology solutions.
This position will report to the Director of IT- Marketing and BI Manager. Responsibilities are outlined below. These responsibilities are representative of the key areas of focus but are not limited to the items listed below. This position is remote.
Responsibilities:
- Assist in the evaluation of marketing technologies. Tasks will include but not limited to use case development, business process documentation, requirement documentation, feature roadmaps, implementation plans, and financial analysis of the software.
- Supports the research, development and refinement of cost benefit analyses associated with selected MarTech solutions
- Support the preparation and execution of the RFP process for software vendors under evaluation
- Act as product manager for existing applications and serve as lead for enhancements
- Provide strategic thinking, leadership and solution development across technologies, including but not limited to: analytics, personalization, customer data platforms, marketing data platforms, testing and optimization, ecommerce, email, and social media management.
- Use design thinking tools, ranging from personas, empathy maps, journey maps, use cases and story maps to uncover and document opportunities to improve marketing capabilities.
- Project managing through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget
- Ensure marketing technology enhancements and deliveries are whole and complete’ by confirming they meet all defined requirements from the business’s perspective.
- Serves as liaison and project manager for 3rd party relationships with technology vendors and consulting firms as needed
- Foster a close partnership and collaboration with stakeholders (internal and external) to offer subject matter expertise
- Stay up to date with the latest trends, technologies, and methodologies to inspire and enable new models for creative solution development.
- Create an environment where people and technology thrive together to accomplish more than they could apart.
Qualifications:
- 5-10 years of equivalent experience in a digital delivery environment handling software evaluation and/or implementation of marketing technology solutions
- Ability to establish cross-functional, collaborative relationships with business and technology partners
- Highly organized with a preference for operational processes and systems and a painstaking attention to detail.
- Structured thinker, effective communicator with excellent written and verbal communication skills and ability to collaborate with partners across all levels of the organization
- Ability to prioritize and manage multiple projects with large groups of distributed stakeholders and project team members simultaneously; in a fast-paced environment.
- Self-starter with the ability to navigate ambiguity with thoughtful problem-solving.
- Ability to combine curiosity and persistence to unravel seemingly complex problems and get to the root problem or challenge.