Job Description
Marketing Specialist
Remote
Marketing
Full-Time
The Marketing Specialist is responsible for supporting LSA’s marketing efforts. This role plays an integral part in content development, graphic design, marketing campaigns and social media.
Responsibilities
- Contribute to the creation and editing of engaging and compelling content for our digital marketing channels, ensuring alignment with our brands voice and objectives.
- Create and design visual content for marketing materials, including brochures, infographics, sales sell sheets, postcards, case studies, banners, direct mailings and video content.
- Collaborate with the team to execute and optimize online marketing campaign, including but not limited to social media marketing, SEO, and paid advertising.
- Support website updates and maintenance, create landing pages, ensuring content is accurate, up-to-date, and optimized for SEO.
- Conduct market research to identify emerging trends, customer preferences, and competitive insights to inform marketing strategies.
- Assist in tracking and reporting on the effectiveness of marketing campaigns, helping to make data-driven decisions.
- Work closely with cross-functional teams to ensure seamless execution of marketing initiatives.
- Analyze and report the performance of company’s marketing campaigns and strategies through evaluating key performance metrics. Help identify trends, areas for improvement, and opportunities for growth.
- Performs other duties as assigned.
Requirements
- 5 – 8 years of experience preferred.
- Excellent verbal and written communication skills.
- Ability to develop creative marketing initiatives.
- Strong Microsoft Office experience.
- Strong Digital Marketing knowledge.
- Graphic design experience using Adobe programs.
- Excellent organizational and follow-up skills.
- LinkedIn Advertising experience preferred.
- Video content creation experience preferred.
