About the Role
Marketing Programs Coordinator
Employee, Full-Time
Fort Worth, TX, US
Seattle, WA, US
Virtual, US
Salary Range:$23.00 To $27.75 Hourly
Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in 54 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,300 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $28-$32 billion make Virtuoso a powerhouse in the luxury travel industry.
The Marketing Programs Coordinator is responsible for support functions related to the creation of digital and print marketing that is distributed to Virtuoso-affiliated member travel agencies, consumer clients, and preferred partners. Duties include collaborating with the Virtuoso Marketing Account Management team to facilitate partner participation, prepare content for deployment, and provide quality assurance to ensure all content is presented accurately and compellingly across Virtuoso’s marketing channels and to increase its value and effectiveness.
Essential duties and responsibilities include the following. Other duties may be assigned.
- Prepare content for use in marketing initiatives, which includes requesting content from participating partners; verifying all necessary components have been provided; sourcing, cropping, and scaling images; and formatting, proofreading, and fact-checking copy.
- Input prepared marketing content into digital marketing platforms, which include custom email templates (HubSpot); custom landing pages in website content management systems (HubSpot, Kentico, dotCMS); and virtuoso.com product, news article, brochures, and profile fields.
- Participate in internal peer review process for digital and print marketing initiatives, which includes proofreading, fact-checking, and providing feedback to the project manager.
- Coordinate marketing inventory updates in client relationship management system (Magazine Manager), which includes opening and closing campaigns, rescheduling deployments, exporting participation details to Excel and SmartSheet status documents, and notifying colleagues of changes.
- Input proof of marketing completion into Magazine Manager, which may include creating links to samples, screenshots, and/or performance statistics.
- Conduct testing and quality assurance review of digital marketing products, which includes verifying compatibility with web browsers and email clients and ensuring that all links, images, subject lines, personalized fields, and list segments are accurate and working properly.
- Monitor internal- and external-facing email inboxes and respond to messages from staff, partners, members, and clients or escalate to an appropriate colleague to determine the next steps.
- Follow established departmental processes to accomplish company, member, and partner goals and increase the value of Virtuoso marketing programs.
- Provide general administrative support such as organizing meetings and team activities, taking notes, updating reports, and preparing shipments.
- Attend educational seminars and webinars to refine skills and keep current on industry trends and developments.
- Attend and support Virtuoso industry events as needed.
Educational and Skills Requirements:
- Associate degree or equivalent experience in marketing, advertising, communications, or related field
- 1+ years’ experience in marketing, advertising, or a related field
- Strong writing, proofreading, and verbal/interpersonal skills
- Excellent organizational skills and attention to detail
- Ability to multi-task and prioritize in a deadline-driven environment
- Strong interpersonal and customer service skills
- Proficiency in MS Office Suite (Word and Excel) required
- Experience with CMS (Content Management Systems) preferred
- Experience with CRM (Client Relationship Management) systems preferred
- Experience with Adobe Creative Suite (Acrobat and Photoshop) experience preferred
- Experience with SmartSheet preferred
- Experience with HubSpot preferred
- Experience in the travel industry preferred
- Ability to work independently
- Strong skills in inspiring the win-win-win
- Forward thinking, curious, & creative
Travel Requirements:
- Travel is rarely required for this position (0-1 trips per year).
- Travel will be entirely domestic.
Type/Nature of Contacts:
- External: Regular contact with members, partners, clients, and vendors is to be expected – primarily via email.
- Internal: Key job contacts are primarily with clerical, technical personnel, and managers outside of the job’s immediate work unit/department.