Job Description
Marketing Operations Manager
Location: Remote (USA)
Department: Marketing: Business Travel
TripActions is looking for a Marketing Operations Manager to join the Marketing Operations team. Marketing technology and systems are a critical component of modern marketing teams, and we’re looking for someone who is systems and process oriented, and is eager to learn and grow. You’ll collaborate closely with the marketing team to build out and execute campaigns while also identifying optimization opportunities and providing transparency into campaign results. You should enjoy working in systems, collaborating with peers, and be highly organized and results-oriented.
What You’ll Do:
- Build and execute marketing campaigns from start to finish including email creation, segmentation, A/B testing, deployments, and analysis
- Create campaigns in Marketo and Salesforce, ensuring proper configuration and standardized naming conventions
- Standardize and upload lists into Marketo, ensuring they map correctly and route properly in Salesforce
- Manage our marketing campaign calendar to ensure all campaigns are executed on-time
- Assist with the tracking and measuring of all marketing investments in both paid and organic channels
- Own QA and deployment of emails, ensuring all tracked links are correctly formatted
- Assist with the oversight of all marketing automation programs — including lead scoring models, nurture flows and rules, and best practices
- Ensure Marketo best practices and protocols are followed by all stakeholders
- Troubleshoot and QA campaigns, workflows, data issues, A/B tests, integration issues, and other key marketing ops functions
- Monitor and maintain data quality of our marketing database through data enrichment, hygiene, and persona segmentation
- Share results & insights with cross-functional stakeholders
What We’re Looking For:
- 4+ years of professional experience in a Marketing role
- Prior experience in marketing operations (Marketo/Eloqua, Salesforce) – Marketo certification a plus
- Passion for data and analytics, fluent in Excel / Google Sheets
- Excellent organizational, project management, and communication skills
- Strong attention to detail and ability to multi-task
- Rapidly adapt and respond to changing requests/priorities
- Can anticipate problems and act proactively
- Thrive in a fast-paced, team oriented environment
- Proven success collaborating with cross-team stakeholders
Our Benefits
We realize benefits are important as they support keeping you at your best at all times. Our benefits are here for you if you get sick or hurt, help you save for now and later, encourage you to take time off work and travel, and provide perks specific to being a TripActions employee both in and out of the office.
