Job Description
Title: Marketing Manager – Learning Products
Remote USA
Full Time
Marketing Manager
Do you have commercial training industry experience? If you are an entrepreneurial marketer and enjoy working closely with Sales and Development teams, this newly created marketing role may be perfect for you! We are seeking a Marketing Manager, Learning Products to drive key initiatives for Pearson VUE’s new suite of learning products and offerings for the IT training market.
Location: REMOTE within the US
Key Responsibilities:
- Develop and lead Go-to-Market plans for new offerings, collaborating with Sales and Marketing stakeholders
- Work with internal creative teams and external agency partners to bring products/offerings to market
- Develop and deploy targeted lead generation campaigns and content marketing working with internal and external creative resources
- Lead event planning and management for Growth Services business working closely with Sales leaders and Events team
- Drive thought leadership, pursuing opportunities for our sales team to present at events
- Manage budgets, track project expenditures, and look for low-cost efficiencies to maximize marketing dollars
- Work collaboratively with Sales in the development of sales tools and presentations
- Coordinate with international marketing colleagues to ensure alignment on key initiatives
Background & Experience:
- 8+ years’ experience in B2B marketing
- Commercial Training Industry preferred: seeking experience communicating to IT trainers, training companies and Learning & Development leaders
- Salesforce CRM experience
- Excellent presentation and speaking skills
- Bachelor’s degree (BA, BS) or equivalent with emphasis in Marketing, Business, or Communications
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State, and New York City laws, the pay range for this position is as follows:
The minimum full-time starting salary is $85k This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
Schedule: FULL_TIME