Job Description
Title: Marketing Manager, Growth – Pearson Vue
Location: USA
Full Time
The role of the Marketing Manager, Growth, will generate and carry out strategies to develop our B2B client partnerships focusing on short-term initiatives all the way through to our long-term approach. This position will work with key stakeholders to lead projects that will strengthen our bid messaging and maintain our presence as market leaders. This position will also be responsible for identifying client marketing opportunities, as well as developing and packaging our services to fuel B2C growth for specific clients. They will work with lead generation marketing managers around the world to enhance and synchronize our service approach. The Marketing Manager will be expected to utilize all marketing channels (digital, traditional, events, etc.) where appropriate, and work closely with the product and business development teams to identify activities and tools needed to position us competitively in the market.
Core tasks and responsibilities
- Define a marketing plan to synchronize our approach from lead development through to contracting, working closely with the Director of Marketing and key stakeholders.
- Develop key marketing messages to solidify our end-to-end approach to assessment and drive that messaging through all outputs of the business including sales presentations.
- Identify opportunities for client growth and sharing of best for more efficient and successful ways of working.
- Develop strategies to maintain our client relationships across our markets and verticals.
- Coordinate PR, events, research, and digital and traditional marketing strategies to convert prospects into clients and then clients into returning and growing customers.
- Work with key stakeholders to identify opportunities for future initiatives that will strengthen Pearson VUE’s market leadership.
- Report on key successes, challenges, and strategic direction. Perform ROI analysis on all marketing activities.
Location
This role is remote-based.
Essential Experience:
- A proven marketing / new business generation record in a solution/service-sell environment.
- B2B and / or B2C marketing experience.
- Experience creating, managing and evaluating campaigns.
- Confidence in creating and presenting at sales presentations / client meetings
- Self-starter with a “can do” attitude and the drive to succeed.
- Excellent written and verbal skills.
- Experience consulting with key stakeholders.
- Understanding of “virtual” teams and how to function with them.
- Fully fluent in the use of the Microsoft Office suite.
- Ability to work on a non-9-to-5 schedule
- Full rights to work in the US.
Desirable Experience:
- Hands-on experience researching leads/markets and interpreting complex information.
- Passion to improve both processes and behaviors.
- Able to interpret client/business briefs and create relevant plans.
- Skillset to lead discussions and drive direction.
- High energy, hard worker with strong attention to detail.
- Resilience and the ability to work with internal and external clients.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, and New York City laws, the pay range for this position is as follows:
The minimum full-time salary range is between $78,000 – 95,000 per year.