About the Role
Title: Marketing Manager, B2C
Location: United States United States
Job Description:
Join a Global Team Making a Lasting Impact with Lumivero
Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions.
Lumivero is seeking an experienced Marketing Manager (B2C) to develop and execute marketing strategies that drive engagement and revenue growth for our B2C customer segment. This role will own eCommerce strategy and tradeshow execution (no travel required) and will play a critical role in ensuring Lumivero’s marketing efforts effectively engage individuals, teams, and students seeking software solutions for research and decision-making data analysis. The ideal candidate will demonstrateexpertise in eCommerce for SaaS, a proven ability to build and execute high-performing campaigns, and a passion for data-driven decision-making.
This position requires proven expertise in developing and implementing successful marketing initiatives, across digital and traditional channels to promote our programs globally. The role is ideal for a confident and proactive self-starter who already has some significant all-around marketing experience and is comfortable working in a fast-paced global environment.
Key Responsibilities
- Develop and execute a comprehensive B2C demand generation strategy, with a focus on digital marketing, content marketing, paid media, and eCommerce optimization for SaaS products.
- Build and optimize customer journeys and lifecycles to ensure seamless transitions between stages of the funnel, with specific attention to activation, retention, and upsell opportunities.
- Partner with the content, product marketing, and demand generation teams to develop campaigns that drive awareness, acquisition, and retention.
- Drive demand via developing and managing multi-channel campaign strategies for our SaaS products in global regions, including but not limited to the Americas, EMEA, and Asia-Pacific regions.
- Lead eCommerce initiatives for SaaS products, focusing on improving conversion rates, reducing churn, and maximizing customer lifetime value.
- Collaborate with Product Marketing, Customer Success, and Product teams to align messaging, pricing, and promotion strategies with customer expectations and market trends.
- Utilize marketing automation platforms, CRM systems, and analytics tools to execute campaigns and analyze performance, providing actionable insights for continuous improvement.
- Develop and report on key performance indicators (KPIs) such as CAC, CLV, conversion rates, and campaign ROI, making data-driven adjustments to improve outcomes.
- Identify product mix and cross-/up-sell opportunities across channels to deliver against growth initiatives.
- Manage multiple projects and ensure delivery on time and within budget.
- Orchestrate with internal team members to optimize performance across channels.
- Partner with all Lumivero Marketing Channels including community for product branding, experience, and strategy.
Required Skills and Experience
- 5+ years of experience in B2C demand generation, with a strong focus on eCommerce for SaaS or digital products.
- 5+ years of general marketing experience with focus in event strategy and management.
- Proven expertise in designing and optimizing customer journeys and lifecycles for SaaS products, with a track record of driving conversion rate improvements.
- Experience with ecommerce platforms (e.g. WooCommerce, Magento, Stripe, etc), CRM systems (e.g., Salesforce), and web analytics tools (e.g., Google Analytics).
- Strong understanding of eCommerce metrics, including CAC, CLV, cart abandonment rates, and conversion funnels.
- Hands-on experience managing paid media campaigns, SEO, email marketing, and social media advertising.
- Strong analytical skills with the ability to translate data into actionable marketing strategies.
- Exceptional project management and collaboration skills, with the ability to work cross-functionally and manage multiple priorities effectively.
- Experience with A/B testing and conversion rate optimization tools (e.g., Optimizely, VWO) is a plus.
- Excellent verbal and written communication skills.
- Ability to work in a multitasking entrepreneurial environment.
- Good attitude and a positive mindset.