Job Description
Marketing Manager
United States
Medsien is the leading provider of scalable remote care management for a quality patient experience. Hundreds of organizations trust Medsien’s unparalleled technology solutions to implement exceptional remote care management programs, personalize every interaction, and improve the lives of the people who need it most. Based in San Francisco and venture-backed by top-tier investors, Medsien was founded to reimagine remote care management.
More than 60% of all U.S. adults—over 150 million people—live with at least one chronic condition, which requires dedicated, ongoing medical support outside the four walls of their doctor’s office. And yet, only 20% of these patients have access to remote care from the comfort of their homes, putting their health at significant risk. Together, we can save lives and create a real impact.
As a Marketing Manager at Medsien, you will play a pivotal role in developing and executing marketing strategies to promote our innovative healthcare products or services. You will be responsible for building brand awareness, generating leads, and driving customer engagement to support the growth of Medsien in the healthcare industry.
Key Responsibilities:
- Strategic Planning: Develop and execute comprehensive marketing strategies aligned with the startup’s goals and objectives, considering market trends and competitive landscape in the healthcare sector.
- Brand Building: Establish and strengthen the startup’s brand identity in the healthcare industry. Develop and maintain brand guidelines, ensuring consistent messaging and visual elements across all marketing channels.
- Market Research: Conduct thorough market research to identify target audiences, customer needs, and industry trends. Use data-driven insights to refine marketing strategies and product/service offerings.
- Content Creation: Create engaging and informative content, including blog posts, whitepapers, case studies, and videos, to showcase the startup’s expertise and educate healthcare professionals and consumers.
- Digital Marketing: Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising, to drive website traffic, generate leads, and optimize user engagement.
- Lead Generation: Implement lead generation strategies to build a robust pipeline of potential customers. Utilize marketing automation tools and CRM systems to track and nurture leads throughout the sales funnel.
- Partnerships and Collaborations: Identify and establish partnerships with healthcare organizations, influencers, and industry stakeholders to expand the startup’s reach and credibility.
- Product Launches: Plan and execute product or service launches, including developing marketing collateral, coordinating launch events, and managing PR campaigns.
- Analytics and Reporting: Monitor marketing performance metrics, analyze campaign results, and prepare regular reports for stakeholders. Use data insights to make informed decisions and optimize marketing efforts.
- Budget Management: Manage the marketing budget efficiently, allocating resources to initiatives that deliver the highest ROI and ensuring cost-effective marketing strategies.
- Compliance: Stay up-to-date with healthcare regulations and compliance standards, ensuring all marketing materials and practices adhere to industry guidelines.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in marketing roles, preferably in the healthcare or healthcare technology sector.
- Strong understanding of healthcare industry trends, regulations, and compliance.
- Proficiency in digital marketing tools and platforms.
- Excellent communication, writing, and presentation skills.
- Data-driven mindset with the ability to analyze marketing data and adjust strategies accordingly.
- Strategic thinking and problem-solving abilities.
- Leadership skills and the ability to work effectively in a collaborative startup environment.
- Self-starter with a strong sense of ownership and ability to work autonomously
- Desire to work at an early-stage startup and comfortable with associated uncertainty and rolling-up your sleeves mentality..
- Growth mindset
