Marketing Manager

by | Nov 23, 2022 | Uncategorized

Job Description

Marketing Manager

REMOTE /

OPERATIONS TEAM /

FULL TIME EMPLOYMENT

/ REMOTE

Rocket is a fast-growing company focused on designing and developing UX for advanced software systems, with a significant focus on space programs. We’ve enjoyed meaningful growth with very limited marketing, but now want to use marketing in a more focused and strategic manner to increase our brand impact within our target market.

This new role will be responsible for working with management to understand the company’s vision, goals, and constraints, then building and implementing a strategic marketing plan to help the company achieve its objectives. This will include marketing for not only the company and its primary business of UX services, but also to support the Astro UXDS product and other/future services and products.

Specifically, the Marketing Manager is responsible for providing direction, guidance and leadership while overseeing the execution of all marketing initiatives, with an initial focus on messaging, SEO, social media, and events. This will include planning, budgeting, execution, tracking/reporting, and internal communications; as well as management of any/all marketing contractors. Over time this may grow to also include managing PR, advertising/SEM, and/or other promotions.

We are seeking an experienced marketing professional who is confident working independently as well as closely with the executive team to ensure all marketing and communications are “on brand,” to reinforce the culture, and to support the vision of the company. While we are not seeking a creative designer, the ability to think outside the box and guide internal/external designers is key.

This is a remote role. The intended start date is early 2023.

About You

  • You are comfortable working in a dynamic environment, with ability to both plan forward and adapt/pivot as situations change. You are highly creative and experienced in identifying target audiences and devising campaigns that engage, inform and motivate.
  • You are an analytical thinker, naturally curious, and thrive working in cross-functional teams.
  • Due to Rocket’s work with local and federal government agencies, U.S. Citizenship and that ability to obtain a DoD Security Clearance is required.
  • Due to Rocket’s work as a contractor and/or subcontractor with local and federal government agencies, COVID Vaccination may be required for your role.

Responsibilities

  • Define and execute marketing strategies, working closely with management to establish goals, budgets, and plans for marketing the company and its Astro UXDS.
  • Help the company establish, maintain, and update brand identity, key messaging, and assets. Work with management to ensure all company communications follow.
  • Oversee marketing support for multiple off-site conferences over the course of the year.
  • Track metrics and budgets, and work with accounting as necessary to confirm vendor performance and payments.
  • Develop and lead content plan, working with internal staff to determine best way forward to enable the company to create and promote thought leadership content to help drive brand vision and value. Includes plan for creation, publication, and media/promotion.
  • Assist in researching, evaluating, contracting, and managing any external marketing contractors.
  • Manage 3rd party providers and partners, ie. Graphic designers, printers, media, contractors, logistics, etc.
  • Develop materials and assets to support conferences and in-person meetings, including creation, printing/building, inventory, and any shipping.
  • Serve as the champion for marketing technology initiatives.
  • Help build and maintain key marketing and sales reporting mechanisms, including dashboards and reports.
  • Track metrics and analytics to provide insights for better decision making.
  • Own competitive/market intelligence delivery.
  • Drive strategies, governance, best practices, and marketing guidelines company-wide.
  • Set growth and performance benchmarks, and establish analytics and dashboards for key performance criteria, maintaining reports and tracking efficacy of various campaigns.
  • Budget, forecast and manage marketing investments to achieve performance goals.
  • Identify trends and insights to optimize spend and performance.
  • Implement new and creative growth strategies.
  • Oversee all marketing materials and creative assets.

Required Skills & Experience

  • Strategic thinker with 5+ years of experience in B2B marketing, ideally for professional services.
  • Strong communication skills including verbal and written.
  • Proven track record of developing and executing marketing campaigns.
  • Strong analytical skills and data-driven thinking.
  • Solid understanding of market/user research and data analysis methods.
  • Efficiency with and knowledge of the WordPress platform and interacting with it.
  • Experience with Google Analytics and other marketing tools, including CRM, social media platforms, and content managers.
  • Familiarity with the SEO.
  • Ability to translate business needs into marketing initiatives.

Rocket Benefits

  • Medical, Dental, and Vision Insurance
  • Dedicated Health Advocate
  • Employer Sponsored and Voluntary Supplemental Benefits
  • 401k Retirement Savings Plan with Company Match
  • Health and Dependent Care Flexible Spending Accounts
  • Paid Time Off and Floating Holidays
  • Paid Holidays
  • Paid Parental Leave
  • Commuter Benefits
  • Employee Assistance Program
  • Employee Discounts
  • One-Time Remote Work Stipend for home office set up
  • Monthly Remote Work Stipend
  • TSA Pre-Check Stipend

Compensation

Your actual pay for this role will be based on your skills, experience, and location.

Affirmative Action & EEO Statement

Rocket Communications is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical conditions, or any other classification protected by federal, state, and local laws and ordinances.

Please note this job posting is not designed to contain every activity, duty, or responsibility that is required of this position.

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