About the Role
Title: marketing manager, US Retail Integrated Marketing Strategy (Fall) [Remote, U.S.]
Location: Seattle United States
ID: 240108621
Brand: Starbucks Coffee Company
Job Category: Marketing and Brand Management
Job Function: Marketing
Job Level: Individual Contributor
Remote/ Hybrid: Yes-Remote
Pay: $97,900 – $166,000 MAX
Bonus Eligible: Yes
Job Description:
celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
As a Starbucks Marketing Manager, you will lead the integrated marketing strategy and execution of our Fall campaign to engage our customers and deepen their love for Starbucks. You will collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, and develop communication strategies to engage our customers at all points along the customer journey.
As a marketing manager, US Retail Integrated Marketing Strategy (Fall), you will…
- Lead the seasonal campaign work for our Fall planning period – balancing short-term and long-term marketing priorities across all communications channels.
- Lead the development and execution of multi-channel marketing strategies for key marketing initiatives – proactively identifying new opportunities to support Brand engagement throughout the year.
- Lead the marketing strategy for our key product priorities for the season – beloved Pumpkin Spice Latte as well as other returning favorites and new introductions.
- Manage the creation of marketing strategic priorities, and work with other marketing teams to create briefs and evaluate creative work with our agencies, ensuring output is on strategy and on budget.
- Develop and implement marketing research plans in partnership with Consumer Insights & Analytics to inform Go-To-Market strategies and creative briefs.
- Partner with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, cross-channel communication strategies, generate new ideas, manage projects and resolve issues. Foster and develop relationships to ensure project timelines are met and conflict is resolved or escalated in a timely fashion.
- Support the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.
We’d love to hear from people with:
- Minimum 3+ years of brand management experience
- Minimum 3+ years of project management experience
- Ability to work proactively, collaboratively
- Ability to communicate clearly, concisely and persuasively
- Ability to balance multiple priorities and meet deadlines
Ability and willingness to navigate change and ambiguity