About the Role
Title: Marketing Lead, Khan Academy Kids
Location: Mountain View, CA / Remote friendly (Continental US + Hawaii + Canada Only)
Job Description:
ABOUT KHAN ACADEMY
Khan Academy is a nonprofit with the mission to deliver a free, world-class education to anyone, anywhere. We believe that every child deserves the chance to learn, regardless of where they are or their circumstances. Our proven learning platform offers free, high-quality learning content that covers core academic subjects from pre-K to early college.
ABOUT KHAN ACADEMY KIDS
Khan Academy Kids is an award-winning learning program for children ages 2-8. Kodi Bear and a cast of animated characters lead children on a personalized education journey filled with fun, standards-aligned activities in early literacy, math, executive functioning and social emotional skills. Used by millions of children in homes and classrooms worldwide, Khan Academy Kids is part of Khan Academy’s mission to provide a free, world-class education to anyone, anywhere.
THE ROLE
As the Khan Academy Kids Marketing Lead, you will be responsible for developing and executing acquisition-focused marketing strategies. You will work closely with cross-functional teams to reach our key audiences of district decision-makers, grassroots teachers, and families. Your efforts will directly support our sales team in expanding school district partnerships, while also increasing teacher adoption and growing our family user base. This role requires a deep understanding of B2B and B2C acquisition strategies, including app store optimization (ASO), paid media, and education sector marketing.
KEY RESPONSIBILITIES
District Sales Support
- Develop strategies to increase awareness among district administrators
- Create targeted content, email, and paid media strategies to engage decision makers
- Support sales team by creating marketing campaigns that drive paid partnerships
Grassroots Teacher Growth
- Develop and test hypotheses about the right channels and strategies to reach educators in the U.S. at scale
- Publish high-quality, engaging and relevant content that addresses teachers’ needs
- Optimize teacher-facing messaging to ensure strong retention and advocacy, positioning teacher adoption as a pathway to district sales
Family User Acquisition
- Lead app store optimization (ASO) efforts to maximize discoverability and downloads in the App Store and Google Play
- Develop and execute paid media and organic acquisition strategies to grow our user base of parents and children.
- Leverage SEO, content marketing, and social media to expand our reach among parents of young children
WHAT YOU BRING
- 7+ years of experience in acquisition marketing, preferably in education technology and mobile apps
- Strong understanding of school district sales cycles and decision-making processes
- Proven experience driving user acquisition across both B2B (school & district leaders) and B2C (teachers, families) audiences
- Strong analytical mindset—experience defining and tracking acquisition KPIs, optimizing CAC, and running A/B tests
- Collaborative approach with experience working cross-functionally with sales, product, design, and content teams
- Ability to balance strategic thinking with hands-on execution—you are equally comfortable defining a long-term growth plan and rolling up your sleeves to execute it
- Passion for education and Khan Academy’s mission to provide free learning resources for all children