About the Role
Title: Marketing Director
Type:Remote
Location: Stanford United States
Job Description:
Stanford’s Graduate School of Business has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancing diversity, equity, and inclusion in service of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.
Executive Education at the GSB constitutes the core of the school’s non-degree program offerings. Executive Education pursues a three-fold mission at the GSB: 1) To broaden the school’s impact on individuals and organizations worldwide; 2) To provide a vehicle for faculty development by engaging leading researchers with leading practitioners; and 3) To contribute meaningfully to the GSB’s fiscal health. Pursuing a compelling strategy where nearly all teaching is done by tenure-line faculty offers a unique space for the GSB to experiment with innovation in both content and pedagogy. From our diverse portfolio of open enrollment (in-person, online and hybrid) offerings to the tailored learning experiences that we deliver in partnership with leading corporate clients, we continue to transform today’s participants into tomorrow’s innovative global business leaders.
We are seeking a strategic, creative, and collaborative Marketing Director to lead the development and execution of brand and program positioning, messaging, and creative strategy for our program portfolio. This role is critical in articulating our brand and program narratives, crafting compelling content, and delivering high-impact marketing campaigns in collaboration with our Demand Generation Director. The Director will oversee a team focused on content (including social media, PR) and program-specific marketing initiatives.
Your Primary Responsibilities Include:
Brand & Program Strategy & Messaging
- Develop and evolve Executive Education’s brand strategy, ensuring consistency across all channels and touchpoints.
- Craft clear, compelling messaging and positioning frameworks for the institution and individual programs.
- Translate brand narratives into marketing concepts and creative assets that engage prospective students and key stakeholders.
Creative & Content Development
- Lead the development of creative assets, working closely with internal teams and external contractors or agencies.
- Partner with the Demand Generation Director to ensure assets are optimized for lead generation and enrollment.
- Oversee content strategy and production (web, email, social, video, etc.) to support brand awareness, thought leadership, and enrollment goals.
Team Leadership & Cross-functional Collaboration
- Manage and mentor a high-performing team
- Provide direction, feedback, and support to ensure team goals align with organizational and institutional priorities.
- Collaborate with operations, program leads, academic leadership, and external partners to ensure alignment on marketing priorities and brand integrity.
Campaign Planning, Execution and Evaluation
- Support integrated campaign planning efforts in partnership with the Demand Generation team.
- Review and approve creative briefs and campaign assets to ensure brand consistency and message clarity.
- Monitor campaign effectiveness and iterate based on performance metrics and audience insights across individual programs and Executive Education. Must be effective in measuring the effectiveness of creative and campaigns across conversions and A/B testing.
To be successful in this position, you will bring:
- Bachelor’s degree and eight years of relevant experience; or a combination of education and relevant experience.
- Proven experience developing and managing brand and content strategies.
- Strong understanding of multi-channel marketing, including digital, social, and traditional platforms.
- Experience managing creative teams and content producers.
- Exceptional communication, leadership, and project management skills.
- Ability to work in a fast-paced environment and manage multiple priorities.
- Demonstrated marketing management skills and the ability to work effectively with decision-makers across many levels of an organization.
- Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
- Highly detail oriented with strong ability to understand constituent needs and lead teams toward a common goal.
- Strategic thinking and leadership skills.
- Proven track record with branding, integrated marketing strategy, messaging and positioning.
- Excellent project manager with the ability to manage multiple projects simultaneously.
- Excellent written and oral communication skills.
- Demonstrated experience presenting to senior management.
- Ability to motivate, develop and train staff.
- Prior experience in planning and managing budgets.
Preferred Qualities
- Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
- 7-10+ years of marketing experience, preferably in higher education, EdTech, or mission-driven organizations.
- Familiarity with student acquisition and higher education marketing funnels.
- Experience partnering with performance marketing/demand gen teams.
- Insight-driven mindset with ability to balance brand storytelling with data-informed decision-making.