Job Description
Marketing Digital Content Designer
locations: United States – Remote
time type: Full time
job requisition id: R2313178
You are a driven and motivated problem solver ready to pursue meaningful work. You strive to make an impact every day & not only at work, but in your personal life and community too. If that sounds like you, then you’ve landed in the right place.
Overview
The Hartford is looking for a Digital Content Designer to support two highly collaborative teams creating digital experiences with meaningful impact.
The Digital Content Designer is responsible for the design and delivery of compelling and effective digital assets that help drive acquisition and engagement. Our ideal candidate is a team player with a great attitude who can conceptualize and create multi-channel campaigns across The Hartford’s websites and social platforms. This candidate should possess a strong understanding of responsive design and informational design, with the ability to work creatively within The Hartford’s visual brand guidelines. The Digital Content Designer will work across The Hartford’s Digital Content team and Social Media teams, a critical component is having the ability to work collaboratively across multiple departments. Be seen as a source of guidance for team members on how to creatively showcase messaging and our brand, while remaining within the company’s brand guidelines.
RESPONSIBILITIES:
- Develop engaging and branded digital creative that helps to solve problems, deliver results, and is aligned with The Hartford’s business strategy
- Design and execute various rich media assets including but not limited to infographics, embedded page imagery, static/animated SVGs and site modules
- Develop static and animated social media creatives for both organic and paid campaigns.
- Source and edit photography for Insights articles, SEO pages, business pages, social posts and other media channels as needed
- Work closely with Strategy, Creative and UX teams to create different content components that support the goal of establishing a more relevant overall digital experience tailored to specific points along the customer journey
- Optimize digital creative according to page needs and channel best practices
QUALIFICATIONS:
- At least 3 years professional experience in digital graphic design at an ad agency, in-house agency, marketing department, or comparable organization
- Bachelor’s degree in graphic design or other design related field is preferred
- Familiarity with The Hartford’s visual brand, or experience working within corporate brand guidelines is a plus
- A strong portfolio showcasing the ability to work across digital channels and within design and platform best practices
- A deep understanding of user-centric design principles and digital specifications including file types and formats, responsive design, and accessibility standards
- Ability to use data to evaluate content performance and make improvements
- Mastery of Adobe Creative Suite (Photoshop, InDesign, Illustrator, After Effects) and Power Point is a must, as is After Effects
- Strong data visualization, typography, and motion graphic skills
- Knowledge of social media creative best practices for both static and video – including visually appealing CTAs and creative practices to increase post engagement rates (i.e., color choice and use of animation)
- Strong desire to stay on top of ever-changing technologies, design trends, and best practices within the content and social media space
- Ability to build and maintain strong relationships and work well with others as part of a team. This includes:
- Working with partners within our internal Creative Services organization to gather input and design feedback
- Demonstrating reliability, communicating constructively and being an active listener
- Treating others in a respectful, supportive, and professional manner
- Helping to guide team members on ways to creatively demonstrate key messages and break through
- Exhibiting flexibility, participating as a problem-solver
- Willingness to pitch in to help the broader team as needed
- Willingness to ask others for their expertise and help
- Willingness to accept and act on feedback graciously