Job Description
Title: Marketing Copywriter
Location: United States
This is a remote role
We are looking for a copywriter who can not only write engaging, customer-facing copy but also, clever/conceptual headlines and ad concepts that stand out. You should be okay with pivoting from conceptual to more DM-style copy and headlines. The ideal candidate will have experience proofreading others’ work in a professional capacity.
Most of your work will live in marketing emails, banner ads, social media, web pages and print ads. You may also script video concepts for YouTube and other social media channels. You would collaborate as needed with designers, art directors, the content director and creative director. This position is remote, but you are welcome to set up shop in our Salt Lake City office.
Ideally, you have prior experience in a marketing department or ad agency as a Jr. Copywriter or Copywriter. You should also be collaborative and easy to work with. If you’re very sensitive about copy changes or edits to your work or take feedback personally, this may not by the best fit for you. If you’re flexible and reasonable and a good copywriter, you’ll thrive in this position. We’re a fun, scrappy and hard-working team. We have maintained a nice, low-drama work environment. Naturally, we’d love to keep it that way.
Responsibilities
- Create new articles and optimize old articles for SEO marketing purposes.
- Use MarketMuse to optimize copy for SEO.
- Proofread copy from other writers in time, this part of the job may be reduced significantly.
- Write web page content for AAPC.com as we redesign our site
- Work with UX/design to help optimize user flow and organization of web pages.
- Ideate concepts for digital/print marketing and work with internal stakeholders to obtain approvals and ensure accuracy.
- Ideate video concepts for our YouTube and social channels
- Work with Product teams to understand the audiences we address and their needs. Unearth selling points to bring out in your concepts/copy.
- Manage multiple projects at a time, working closely with our Project Manager to ensure deadlines are met and stakeholders are satisfied.
- Regularly attend and participate in meetings regularly with marketing and external teams.
Requirements
- Proven work experience as a marketing copywriter or similar role.
- Strong portfolio of marketing/advertising work (real or spec) you have ideated.
- Experience writing SEO and social media copy desired.
- Experience coming up with compelling campaigns or demonstrated ability via spec work.
- Proficient in Word, Google Docs.
- Ability to meet deadlines and collaborate with a team.
- Attention to detail.
- Mad style.
Who we are:
AAPC is the nation’s largest and fastest-growing training, certification, and solutions association in healthcare, supporting more than 200,000 members.
Attributes:
- PASSIONATE | Self-starts and stays highly motivated to achieve aggressive goals. Shares contagious energy and enthusiasm liberally. Maintains an insatiable appetite for progress and excellence
- HUMBLE | Learns, adapts, and improves relentlessly. Seeks feedback without insecurity and implements coaching. Recognizes others’ contributions gratefully. Approaches work and relationships with an abundance mentality
- TRUSTWORTHY| Integrity-centered, honest, truthful, and transparent in all aspects of work. Keeps commitments to external and internal parties. Holds self strictly accountable
- RESPECTFUL | Appreciates the benefits of diversity and never discriminates. Remains open to new ideas. Places customers’ and team members’ interests ahead of own interests
- SCRAPPY | Rolls up sleeves and does real work. Sees opportunity and pursues full potential. Works quickly, intelligently, and flexibly. Entrepreneurial, dreams big and finds ways to accomplish the impossible