About the Role
Title: Marketing Content Specialist
Location: Remote United States
Job Description:
Overview
We are looking for a new Content Marketing Coordinator to join Axway’s family. In this role, you will effectively function as a brand journalist, developing written, video, and social media content that educates prospects, supports customers, and enhances Axway’s external positioning in the enterprise technology market.
As Content Marketing Coordinator, you would be primarily responsible for the day-to-day administration of the Axway blog, also supporting Axway’s presence on social media, including video (YouTube). The ideal candidate has demonstrated writing and communication skills, and they craft compelling content with their audience always top of mind. Much like a journalist, this person is a fast learner and synthesizes research and interviews to become an “expert for a day” on the topic in question, then distills that information through an engaging story. Exhibiting strong writing skills and an ability to synthesize complex topics are critical to this position.You’ll work with a dynamic international team spread throughout the Americas, EMEA, and APAC, and ultimately support Axway’s product management teams in bringing innovative B2B software to the market worldwide
Responsibilities
- Write business-level, product-related, and thought leadership materials (primarily blog articles and videos, but this can expand to include lead magnets such as flyers, whitepapers, case studies, and other digital content) to strengthen Axway’s position as a leader in enterprise technology.
- Manage day-to-day administration of the Axway Blog. Work with the content marketing team, writers, and subject matter experts, publishing articles via WordPress and maintaining regular updates to refresh key content and optimize for SEO.
- Edit, proofread, and improve posts; an eye to detail is essential.
- Shoot and edit video as needed – much video recording is done remotely via a self-recording or live recording platform, and the content team drives their production and finalizes them for publication.
- Develop social copy and videos and help manage content distribution to social channels to promote Axway messaging and increase web traffic.
- Assist in other SEO and content projects as needed, to include possible internal communications projects designed to connect employees at Axway’s locations around the world.
Qualifications
- Bachelor’s degree in communications, marketing, IT, technical writing, or a related field.
- 2+ years of experience in content marketing, multimedia journalism, PR & communications, or similar role, ideally within the B2B technology sector.
- Strong writing skills and storytelling ability, ideally with a solid grasp of SEO and social media.
- Familiarity with WordPress, Drupal, and social media content planning platforms is helpful.
- Video editing skills, preferably familiar with Adobe Premiere. Digital animation/design skills are a plus but not required.
- Curiosity for B2B markets, industry trends, and the IT ecosystem.
- French is not required, but it would be a perk given the company’s French origins and continued transatlantic presence.
- Knowledge of the enterprise integration software industry is not a requirement, but plus if you have it.