Job Description
Marketing Content Manager
(Remote)
Job category: Marketing and Sales
Requisition number: MARKE029057
Full-time
Virtual
Description
Over 20 years ago, Stride was founded to provide personalized learning — powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed — however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.
Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers — whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.
The Marketing Content Manager is responsible for developing and executing content marketing strategies that drive website traffic, lead generation, and brand awareness. This includes researching and understanding the target audience, developing content that meets their needs, and measuring the results of content marketing campaigns. The ideal candidate will have a strong strategy and collaborating skills.
ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
- Develop and execute content marketing strategies that align with the company’s overall goals.
- Maintain and update 15-month content calendar across team and channel.
- Collaborate cross-team to implement and execute content strategy.
- Align with marketing research to understand target audience (education and seasonally).
- Work with writers, designers, and other members of the marketing team to produce high-quality content.
- Optimize content for search engines and social media.
- Track and measure the results of content marketing campaigns.
- Stay up-to-date on the latest marketing trends and best practices
Supervisory Responsibilities: None
MINIMUM REQUIRED QUALIFICATIONS:
- Bachelor’s degree in marketing, communications, or a related field.
- 5+ years of experience in content marketing.
- Excellent project management skills.
- Ability to work independently and as part of a team.
Certificates and Licenses: None required.
OTHER REQUIRED QUALIFICATIONS:
- Ability to work in a complex organization with multiple stakeholders.
- Facilitates task teams of internal/external resources to solve problems/pursue opportunities within one’s primary discipline or function.
- Applies expertise to develop and recommend innovative business solutions.
- Applies working knowledge in relevant discipline to recommend solutions for problems with a diverse scope.
- Excellent communication, collaboration, problem-solving, and budget management skills.
- Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.)
- Ability to travel up to 10% of the time.
- Ability to clear a required background check.